Thank you.
I want to start by saying a sincere thank you to Ben Lobb and the industry committee for having us today. Thank you to the members of the committee for the work they do and for taking up this important topic. It's a privilege to address the group and share a bit about our company, Beatdapp, and the technology we've developed.
My name is Morgan Hayduk, and I’m one of the co-founders and co-CEOs of Beatdapp. We're a venture-backed, technology-driven auditing and fraud detection company that does some interesting work with blockchain tech. I’m joined today by its two co-founders, Andrew Batey and Pouria Assadipour. We directly employ a team of about 20 of the most talented data scientists, product managers, UI and UX designers and engineers we’ve ever had the privilege of working with, right here in Canada. We’ve also had the tremendous support of prominent VCs and angel investors here in Canada.
I want to quickly acknowledge, at the start, another partner of ours: the team at Fasken and Will Shaw, who are leading their start-up practice. It's a compliance-intensive space, and Will and our team keep us on track, protected in our IP, and compliant. There are some great minds in Canada advising start-ups, and we're thankful for that.
It's not lost on us that it's been an interesting couple of weeks in this space. However, as you’ll hear in our remarks today, we operate in a part of the industry that's largely insulated from the tectonic shifts befalling part of the financial sector. I hope we can tell you a slightly different story about blockchain, perhaps, than one you’ve previously heard or may have read in tech press.
At Beatdapp, blockchain is an enabling technology and a core part of our stack, for a few functional reasons. However, we will also call attention today to what we don’t use blockchain for, because, to my mind, there is an emerging class of companies enabled by this technology that are probably not the first that come to mind when you think of businesses in this space. We are among a growing class of companies that leverage blockchain technology for non-financial or non-speculative reasons. We are part of a cohort of businesses that don’t have tokens or a Web3 community associated with the business. That said, as part of the ecosystem of Canadian companies creating blockchain IP, we have a vested interest in the regulatory landscape shaped by the members of this committee and the government.
We started Beatdapp in 2018 to transform a fairly niche but important business: auditing the usage of streamed media, starting with music. My co-founder Andrew and I both have experience in music and technology, but neither of us is a professional accountant. The genesis story is one of being told about a problem by someone experiencing it first-hand, then having either the audacity or the naïveté to try to solve it ourselves.
The problem we set out to solve is this: When music is streamed on any one of the now hundreds of streaming services around the world, the rights holders—think music labels and independent artists—are paid a pro rata share of the subscription and advertising revenue for the period in which those streams occurred. In an industry that generated $25.9 billion in streaming revenue last year, if records are off by basis or whole percentage points, mistakes may be worth tens and hundreds of millions of dollars in aggregate.
With digital distribution, we’re now talking about trillions of individual events annually, across hundreds of services, with thousands of rights holders each having an audit right over that service for their catalogue. While audits have always been conducted on the basis of trusting but verifying reporting, the challenge with auditing in the new streaming economy is scale.
We learned that whenever audits are conducted, discrepancies are always found, many for benign reasons. Scripts break, data normalization processes occur, or servers don’t sync with accounting. However, as we dug more deeply into this problem, we understood that the biggest single driver of discrepancies is actually manipulation of the services themselves, which calls into question what is and is not “reportable usage”. We think it’s safe to say that about 10% of all streams are originated by bots and human click farms seeking to steal royalties or change the perception of the success of an artist. This is a huge discrepancy, and one we’re confronting head on.
How does blockchain, as an enabling technology, help solve these problems? When we started Beatdapp in 2018, we spent 18 months quietly developing the underlying algorithms and our proprietary blockchain. Our goal was to develop audit technology that allowed the licensor and licensee to sign off on every individual transaction in near real time. The first thing we knew was that blockchain was going to play a functional role in building trust among partners, but that our software was not a payments layer. It’s a reporting tool, so there is no Beatdapp coin, and we don’t offer financial utility.
We then had to decide whether we should build a public or private blockchain. At the time, private blockchains were still considered marginal innovations, with most investors and early adopters directing their enthusiasm towards public ledgers. Because a primary driver of our business case, though, is transactional throughput, we decided it was better served by a private, permissioned chain, with only known validators or participants. Our chain transaction speed is now north of 10 million transactions per second.
Finally, as we developed our core technology here in Canada, we also filed a suite of patents around the underlying innovations. To date, we have 11 patents issued, nine more pending and expected to be issued in the next four to eight weeks, and 10 filed and awaiting adjudication. It's remarkable for a company of our size to have one of the most robust IP portfolios in the blockchain space. Our patents cover not only the auditing of streamed music but also streamed video games, film and television works. We have yet to scratch the surface of the potential for this IP to transform accounting practices across these other sectors. As a company, we're in the early innings of what is a long game.
The opportunity to appear before you today is one we sincerely appreciate, and we look forward to answering your questions about our business. We'd be happy to meet with you and answer additional questions, or host you in our Canadian office to see the team in action. As you help Canadian entrepreneurs and talent grow this industry, create new jobs and locally develop IP that has global reach, we hope to be part of the ongoing conversations and act as a trusted partner to government.
Thank you for your questions. We look forward to them.