Yes, absolutely. The use of sandboxes is good practice. Our British counterparts are very far along on that front. In the case of AI technologies, the industry gets to test out the data and methods in a secure environment.
It's clear that our office would have to be resourced to set up a sandbox. The bill doesn't go as far as establishing a sandbox, but it does require my office to provide the industry with advice as needed. That will be especially important for small and medium-sized businesses. Again, though, it will require capacity. The bill also calls on the commissioner's office to approve codes of practice and certification programs.
Those are all proactive and preventative measures. My recommendations on PIAs and privacy management programs are also prevention-oriented. That's the approach. Organizations have to do these things in the beginning and invest the necessary resources.
The OECD surveyed business leaders and legal experts to find out what challenges they were facing, challenges related not so much to AI, but, rather, to international trade. They said it was sometimes hard to know where to allocate resources because certain investments didn't yield any legal benefit or it was unclear.
Even if well-intentioned business leaders want to set up a sandbox, convincing shareholders to fund it is a challenge. Imposing a legal requirement on companies is helpful, because it sends the message that not only is it the right thing to do, but it's also required of them under the law. The same applies to PIAs.
By the way, I'm quite fond of the certification program provisions in Bill C-27. Europe has that mechanism, and what it basically does is encourage companies to develop the programs and seek the commissioner's approval. Doing this and following the process will help them when complaints arise, because it shows that they acted in good faith and were proactive. It could even lessen fines.
All of those measures encourage companies to move in the right direction. Incentives are extremely important. To encourage innovation and ensure that Canada is well positioned, we have to act on two fronts: impose fines in problematic cases, and reward and recognize good behaviour. They go hand in hand.
My office's mission is to promote and protect privacy rights, and I really appreciate that. It's about more than telling people they did something wrong after the fact. It's also about working alongside them to make sure things are done right from the start.