In brief, my point there is that it is extremely difficult, if not impossible, for individual consumers to understand how their data is used. It is even difficult for the regulator to understand how data is used.
How will violations be identified if we rely mostly on individual consumers to make complaints? There are provisions, I know, for commissioner-initiated complaints, but the model we have is premised mostly on the basis that individual consumers will complain.
In many situations, they don't know there's a violation. Proactive audits exist in other jurisdictions I've mentioned in my document, whereby the regulator can audit the practices of a company, not because there is belief that there's been a violation already but simply to reassure consumers that this new practice actually does comply with the law and therefore, yes, you can have confidence that it is privacy-protected, or no, it is not, and then the company will have to amend its practices.
I think proactivity is extremely important.