I should probably start by clarifying that statement.
One of the underlying principles of privacy is that individuals retain control over their personal information. That idea goes back to the early 1970s, before the Internet came along. Things have obviously changed since then. Today, we are dealing with huge amounts of information and complex business models, not to mention partnerships. On top of that, privacy policies are very long, complex and detailed to ensure that individuals have all the information. However, they don't take the time to read all that information because it's so complex and burdensome.
Keeping that in mind, I think it's worthwhile to try to reduce the need for consent and to focus on situations that require the individual's consent, while introducing other legal grounds for protecting the individual, a bit like what Europe did with the GDPR. In that respect, with the exceptions to consent, I think the bill is definitely a step in the right direction.
Clearly, other safeguards are needed. For instance, in order for the legitimate interest exception to apply, the company has to document why it considers the collection or use of the information acceptable and carry out a risk assessment. There are safeguards. Companies have to do a bit more work to make sure that they are protecting individuals' right, and they are subject to penalties. Companies want to be compliant and good corporate citizens, of course, but they also want to avoid penalties. With the penalties, which are in line with what we see in Europe, the bill provides that incentive.