Thank you for that.
Ms. Clodman, I hear your point about consent fatigue. I thought that was a really good point. I personally have experienced that, although obviously informed consent is very important.
I think the notion of norms came up earlier. In your opening remarks, you mentioned that consumers want protections. They also want services to be delivered intuitively. They also want to share data, and they kind of expect to receive discounts or expect that at least that data will help provide them with discounts—and often that is kind of implied. People also value personalization. I think many of us can probably agree that this is part of the norms that exist out there today in terms of consumers' behaviour and their relationships with different types of businesses.
From my perspective, based on your comments, it sounds as though it is contrary to what Mr. Balsillie said about it being a balance. Could you speak to that balance and getting it right a little bit more?