A lot of it comes from creating the atmosphere by making sure that we have the personnel, but right now one of our biggest issues out on the land is keeping young people there with some of the other industry and the competition. Forestry, actually, with the downturn that they've had, right now their mid-term timber supply is going to be at a low, and they're going to probably have some extra workers at that time. We run through these labour things so that we have, number one, a trained force, but that's right at the grassroots. We need to be able to keep that going.
When we talk about investment in the future, it's making that capacity to keep the product at home, to do the cut-out, to do the processing, which is a huge part, to develop our grasslands, and to work with the other vested interests on the land to make sure we can produce the grass that's required to grow it.
We are at an all-time record low for beef herd size. It topped out in 2005, but here in British Columbia we've lost over a third of our mother cows in that time, and a lot of it was due to the fact that we just didn't have access to a lot of markets. With those opening up now, we're in that position where we're down, but we see a global supply shortage with droughts around the world and everything.
We're in an atmosphere where we need to grow our herds to take advantage and we're also in an atmosphere where we're seeing population growth. We're also seeing at this time that, globally, beef is really craved, and so we have an opportunity. We have to make it advantageous and desirable for the young guys to stay on the farm and produce it, and also make that investment worthwhile down the road. The trade agreements that we sign today will help us ensure investment on our own for the future. If we know we have a market, we'll invest on our own as well.