I am actually from London, Ontario, sir, so I have a sense of your region.
I appreciate your interest in commercial agri industries too, because my city of London, notwithstanding the tough news about Kellogg's recently, is a leader in commercial agri. I know your region has some great organizations, so I respect your interest in it.
I know my colleague asked about your interest in cheese. I want to give you some confidence and comfort. Right now 4% of the cheese in Canada, in terms of the current quotas, comes internationally, or certainly from Europe. That will expand another 4% from Europe, so it will be 8%. Interestingly, it's unfettered the other way and all of Canadian cheese, if we decided not to eat any, could go over to Europe, if we chose. Frankly, that was admittedly a good strong preservation, I think, of the cheese industry. I wanted to give you some comfort about that.
You talked about your organization, how large it is, what it means not just to your region but across Canada. One of the things we've talked about as a committee is that here we have large companies that know how to market internationally, or usually they do. Whether they do it really well or not is a fair question. Most of our trade, as you rightly pointed out in your testimony, is with the United States because that's the logical north-south.... Certainly some 75% of trade goes to the United States. Interestingly though, volume has gone up but percentage has gone down with the United States, and that's very good. What this means is we are trading more in the United States but we are less dependent on them as a function of our overall trade.
Where I get concerned and I think members of the committee do, is how we communicate to the small and medium enterprises about their opportunities. While we'll have trade commissioners and chambers of commerce that will try to do their part, what would you imagine your role would be within your region to educate SMEs about the opportunities of dealing with the European Union? Have you given some thought to that?