Thank you, Mr. Chairman.
Good morning. I am pleased to comment today on behalf of Canadian Manufacturers and Exporters on the economic they foresee in a Comprehensive Economic and Trade Agreement with the European Union.
I'm really pleased to be able to comment today on the economic advantages that Canadian manufacturers and exporters see in the comprehensive economic and trade agreement with the European Union. We've called the CETA the Wayne Gretzky of trade deals. I have to say, though, in Quebec we're referring to it as a Rocket of a deal.
But let me tell you why. First of all, we think it is a Great One. It's a great deal. I think we have to put it into context. It is the most extensive economic trade agreement ever concluded by Canada. It's the most comprehensive and ambitious trade agreement ever concluded between two major economies. I think we have to take under consideration that it took the members of the European Union itself 45 years to achieve the same level of market liberalization that we've achieved under this agreement.
The CETA will give Canadian businesses preferred access to the largest and richest market in the world, a market of more than 500 million consumers. But more important, it is one of the most technologically sophisticated markets and supply bases in the world. It's a market in which Canada's leading exporters are already very active, and it's a home base for some of the largest corporate investors in this country. It's also a market where Canada's small and medium-sized exporters are going to find a tremendous amount of opportunity for partnerships and technology, development in technology licensing, manufacturing, distribution, and investment opportunities.
And we know that first-hand. Since May, we've been working with industry associations in Europe to identify opportunities for technology and business partnerships for Canadian companies. Since May, we have had 26 joint ventures concluded. The CETA is only going to increase interest about new business opportunities between Canada and the European Union. This is the time for Canadian companies to be developing their European expansion strategies, to be making the investments they need to take advantage of the European market.
I can tell you over the past three weeks, since the signing of CETA, the one question I've heard from our members more than anything else is how do we take advantage of these opportunities? What do we need to do in order to take advantage of them? That's not a question I've heard very often in the past. Doing business in Europe has been a daunting experience for many Canadian exporters, especially for smaller companies and for some sectors like new technology, meat, fish, or other food products that have faced high tariffs, complex regulatory barriers to trade, a maze of product testing and certification procedures, restrictions on investment and service provisions, and other barriers that have simply locked them out of the European markets and European procurement markets in particular.
The CETA is going to address a majority of these tariff and non-tariff barriers to trade and investment. That's another reason why I think we can call this the Wayne Gretzky of trade deals. It's going to go to where the puck will be in international business. The agreement goes well beyond the elimination of tariffs. It addresses issues that businesses face in international markets, as they try to create value for customers, for stakeholders, for their shareholders.
The CETA opens markets for most business services. It allows for temporary entry of business personnel who need to work across borders in order to support and service their customers, and to learn and transfer knowledge within their business organizations. The agreement creates opportunities in procurement markets, it makes product testing and certification faster and easier, and it enhances protection for investment and intellectual property rights.
In fact, the CETA does set the standard for 21st-century trade agreements, for TPP as well as for TTIP, the European Union's negotiations with the United States. The CETA is unique in the level of ambition it demonstrates in its negative list approach to services, in procurement, labour mobility, and in the willingness to facilitate business opportunities in sectors that traditionally have been closed in both Canada and Europe.
As a result of the CETA, Canadian companies will have better preferred access into the European market than they will into the NAFTA market. That should be a concern for the United States. I hope it will lead to further progress in liberalizing trade between Canada and the United States. Of course, one feature of the CETA that's critically important in positioning Canada for the future is that we will be accorded most favoured nation status. In other words, we'll be grandfathered by the EU if it is able to secure any more favourable treatment in its negotiations with the United States with respect to North American rules of origin, services liberalization, and recognition of standards.
This, I think, is a highlight of the agreement.
The CETA is unique for another reason. All provincial and territorial governments have been part of the negotiations and support the agreement. This is historic. The Europeans never thought it was possible. In many ways the CETA succeeded because of the provinces. I especially want to recognize the contribution of former Quebec premier Jean Charest. The agreement will also help to facilitate trade within the Canadian market.
What are the economic benefits that Canadians can expect from the CETA? The economic analysis that was completed five years ago, before the launch of negotiations, concluded that the agreement would lead to 80,000 new jobs for Canadians.
As an economist, however, I can tell you that most economic forecasts are based on “business as usual” assumptions. The only thing certain about them is that the forecast is wrong—this one in particular. It doesn't take into account the growing number of business and technology partnerships between Canada and Europe. It doesn't account for the fact that the CETA will position Canada as the only economy in the world with comprehensive preferred access to both the European and NAFTA markets, which should attract more business investment into Canada on the part of companies operating in both of those markets. It doesn't consider the fact that the CETA will allow smaller manufacturers and technology and services companies preferred access into the supply chains of European multinationals, which will in turn provide a platform for taking their goods, services, and technologies around the world—to Africa, Russia, central Asia, China, India, Asia Pacific, and Latin America. All of these other markets are markets where European companies have a large and well-established presence.
As I say, there's only one thing I can say for certain about an economic forecast: it's likely going to be wrong. I think the economic forecast that gave rise to the negotiations grossly underestimated the economic benefit of the CETA.
Of course, though, the CETA will only open the door to the European market. It's up to Canadian businesses to take advantage of the opportunities. I have every confidence they will. We'll be working closely with government to make sure that exporters and manufacturers have the support they need to find those new opportunities and grow and win market share in Europe and around the world.
What we have so far is an agreement in principle, though. This is an important accomplishment, but a lot still has to be worked out in terms of the details of the legal text. We'll continue to be consulting closely with the government as those details are finalized. Of key interest to us is how the agreement handles rules of origin, product certifications, regulations affecting business travel, access to government procurement markets, and timely and effective dispute settlement procedures. Now we have to implement the CETA, and we have to take advantage of the CETA. There's a lot of work to be done, especially by Canadian business, in order to do that. We are committed to helping our members take advantage of those opportunities.
Finally, I think it's important to recognize the hard work that's gone into the agreement. I'd especially like to recognize the leadership and the achievements that have led to this agreement in principle, particularly on the part of the Prime Minister; the Minister of Trade, Ed Fast; other ministers; provincial premiers; our ambassadors in Europe; and the officials, who I think all deserve to take a lot of credit.
I especially want to recognize the achievements and the accomplishment of Steve Verheul and the Canadian negotiating team. This is a historic agreement, and I think we should all be very proud.
Thank you.