Thank you very much, Madam Chair.
Members of the committee, I would first like to thank you for inviting me to speak to you about free trade within Canada, a fundamental issue for our business competitiveness and that of Canada.
Since I have already had an opportunity to testify before you, I will not revisit all of our economic development agency's mandates, but it is important to remember that one of our mandates is market development, an essential lever for supporting business growth.
Historically, both in Canada and Quebec, our businesses have built their commercial relationships primarily along a north-south axis. This reality stems from geography, economic structure, and decades of supply chains organized in this direction. While these relationships remain important, they should no longer be the sole foundation for business growth.
Today, it is increasingly clear that developing a genuine east-west dynamic within Canada presents a largely untapped potential. Yet the Canadian market offers a remarkable diversity of expertise, industries, talent pools and innovation hubs, which are often complementary from one province to another.
However, developing interprovincial business relationships does not happen automatically. Establishing business practices, building a network of trust, and understanding the unique business realities of each province require time and support. All too often, companies underestimate business opportunities within Canada itself while prioritizing more distant and demanding markets. That is why free trade within Canada must be viewed not only as a regulatory issue, but also as a goal that depends on a shift in business culture. Encouraging businesses to think in terms of an east-west axis, to collaborate more with companies in other provinces, and to integrate Canadian partners into their value chains strengthens the resilience of our national economy, which we need.
In this regard, we welcome the ongoing efforts and regulatory changes to facilitate trade within Canada. Reducing non-tariff barriers, harmonizing certain standards, mutually recognizing certifications and simplifying rules governing the movement of goods, services and labour are important steps forward. Above all, they send a clear signal: The Canadian market must function as a truly integrated economic space.
However, such regulatory advances must be accompanied by action on the ground. Businesses, particularly SMEs, need guidance to take full advantage of new opportunities, identify partners across the country, understand provincial regulatory frameworks, adapt their business strategies and build strong networks beyond their natural market.
In this context, economic development agencies play a key role. At Québec International, we act as a catalyst by supporting businesses in their commercial readiness, facilitating interprovincial networking and contributing to the creation of Canadian economic corridors. We have observed that when businesses develop lasting relationships within the country, their ability to grow and export outside Canada is also strengthened. Interprovincial free trade is therefore much more than a domestic issue. It serves as a strategic tool for diversification, resilience and competitiveness for our businesses while reducing their dependence on a limited number of markets.
In closing, if we want to strengthen Canada's economic performance, we must fully tap into our own market's potential. That requires more flexible rules, certainly, but also a shift in mindset: moving from a primarily north-south approach to a truly east-west business culture.
By promoting trade between provinces, supporting the creation of an interprovincial network and actively assisting businesses in this process, we are strengthening not only domestic trade but also Canada's position in the global economy.
Thank you.