Thank you, Mr. Chairman, and thank you to the members of the Standing Committee on Justice and Human Rights for allowing me this opportunity to speak to you about Canada's national anti-drug strategy. This strategy represents Canada's approach to reducing the supply of and demand for illicit drugs and addressing crimes associated with illegal drugs. I am delighted to be here.
I understand that during your recent deliberations on Bill C-15, a bill to impose mandatory minimum sentences for serious drug crimes, you were keen to learn more about the federal government's broader national anti-drug strategy. After all, Bill C-15 is not an isolated piece of legislation; it is only one element of the government's much larger strategy that partners Public Safety Canada and Justice Canada together with Health Canada to build safer and healthier communities.
Launched in 2007, the Government of Canada's national anti-drug strategy sets out three priorities: preventing illicit drug use among youth, treating people with drug dependencies, and fighting the illicit production and distribution of drugs with the help of legislation like Bill C-15. There are three corresponding action plans: the prevention action plan, the treatment action plan, and the enforcement action plan, which detail the steps the government is taking to achieve its goals.
Health Canada is an integral partner in the implementation of the strategy. Specifically, Health Canada has overall responsibility for the implementation of the prevention and treatment action plans, and it contributes to the enforcement action plan.
It is about the involvement of Health Canada in the delivery of this strategy that I'm here to talk to you today. This involvement focuses on helping youth make smart choices about drug use and supporting innovative approaches to treating and rehabilitating Canadians with illicit drug addiction who pose a threat to themselves and their communities.
Allow me to begin with the Prevention Action Plan. As its name suggests, the Prevention Action Plan aims to dissuade people from ever using drugs. In other words, it aims to eliminate the problem before it arises. Research indicates that the later in life a person tries drugs, the less likely he or she will suffer from substance abuse. In turn his or her community is less likely to suffer from the negative consequences of drug use too. The key is early intervention.
Obviously a number of jurisdictions have roles to play in the area of prevention, but for its part, the Government of Canada has invested $30 million over five years in a targeted mass media campaign that raises awareness among youth between the ages of 13 and 15 about the dangers of illicit drugs. The first of its kind since 1993, the campaign began with a message to parents: reinforce your influence over your teenagers and talk to your sons and daughters about illicit drugs. Early indications are that the campaign is reaching its target and the messages are resonating. In fact, the parent component of the campaign drove over 2,900 calls to our information centre and over 280,000 visits to our website. Also, more than 123,000 copies of the parent booklet have been ordered, with thousands more downloaded from the website.
A post-campaign survey confirmed that parents within our target audience took action because of the campaign. Adults sought out the information booklet and spoke to their kids about the dangers of drugs. It will take time, however, before we can expect meaningful results in terms of reduction in drug use among young teenagers. That is why, in addition to the overall prevention envelope of the national anti-drug strategy funding, Health Canada has also committed nearly $40 million to support health promotion and drug use prevention projects. Through the drug strategy community initiative funds, Health Canada will help reduce illicit drug use among teens by supporting community-based initiatives that help identify and respond to the unique needs of local youth.
Health Canada is also investing another $10 million to support the Canadian Centre on Substance Abuse's national youth prevention strategy, an initiative that mobilizes prevention effort, informs drug prevention policy and practices, and builds relationships between not-for-profit organizations, the private sector, and all levels of government.
Unfortunately, prevention comes too late for those who have already experimented with drugs and whose social, physical and mental health suffer as a result. For this reason, the Government of Canada has also made significant investments to implement the second critical component of the National Anti-Drug Strategy: the Treatment Action Plan.
Under the plan, the Government of Canada has allocated $100 million in new funding over five years to help ensure Canadians who suffer from substance abuse can access the treatment services they need. A significant portion of this funding will bolster Health Canada's existing investments in the drug treatment funding program, an initiative that supports provincial and territorial governments in the delivery of quality drug treatment services. Under this initiative, Health Canada is committing over $111 million to provinces and territories to strengthen their ability to deliver treatment services and adopt national best practices, apply new research findings to clinical practice, and better measure and evaluate the effectiveness of their drug treatment systems.
In addition to this national investment, the Government of Canada is dedicating funds to address the needs of especially vulnerable populations: residents of Vancouver's downtown east side and members of first nation and Inuit communities. As many of you know, Vancouver's downtown east side is home to an incredibly vulnerable population, individuals who suffer from addiction to heroin, cocaine, crack, crystal meth, and other drugs. These people need help to regain their health and hope for the future. In response, Health Canada is dedicating an additional $10 million to establish an assertive community treatment team that will work around the clock in Vancouver's downtown east side to provide psychiatric, medical, nursing, therapeutic, and rehabilitation services. This funding has also created 20 new treatment beds for female drug users who are engaged in the sex trade, women who need a safe, stable environment in which to overcome their addiction. Another $2 million is allocated to improve addiction services for aboriginal people living in this neighbourhood.
The Government of Canada's Treatment Action Plan also focuses on first nation and Inuit communities. Drug and alcohol abuse remains a problem. This government is taking a number of steps to help communities deal with these serious issues.
Every year Health Canada provides $59 million through the national native alcohol and drug abuse program to support 54 treatment centres as well as drug and alcohol prevention services in over 500 first nations communities across Canada. Under the treatment action plan, Health Canada is investing an additional $30.5 million over five years to increase access to and improve the quality of addiction services for first nation and Inuit youth and families in Canada.
Mr. Chairman, the third and final component of the national anti-drug strategy is the enforcement action plan, which represents an overall government investment of approximately $102 million in new funding over five years. Under the enforcement plan, Health Canada is enhancing Canada's capacity to ensure compliance with the precursor control regulations and to reduce and prevent the diversion of precursor chemicals by increasing the number of inspectors and investigators. In addition, the drug analysis service of Health Canada receives funding to provide accurate and timely analysis of suspected illegal drugs seized by Canadian law enforcement officers to support enforcement and prosecution efforts and prevent exhibit backlogs.
While the prevention and treatment action plans diminish demand for illicit drugs, the enforcement action plan, under the purview of Public Safety Canada and the Department of Justice, approaches Canada's drug problem from another angle. The enforcement action plan restricts the supply of illicit drugs. It aims to curtail the production and stop the distribution of illicit drugs.
Mr. Chairman, as many appreciate, Bill C-15 represents one component in the Government of Canada's comprehensive and balanced approach to curbing the illicit drug problem in Canada.
In closing, the national anti-drug strategy provides an approach that is tough on the producers and distributors of illicit drugs, but is also compassionate with those who have an addiction and prevents young people from engaging in drug consumption.
Thank you.
I would be pleased to answer any questions you may have, with the help of my colleagues.