I recall a few years back—at least 10 years—where there was a dramatic cut across the country in taxes on tobacco. The rationale at the time was contraband. All of you have been unanimous that lower taxes aren't an impediment. I wonder, and this is open to whoever wants to answer it, if you can comment on that experience. You're all nodding your heads so you all know the timeframe of which I speak, although I may be vague on it. You're in the business. Talk to us about that timeframe, what brought it on, and what we learned.