I recall a few years back—at least 10 years—where there was a dramatic cut across the country in taxes on tobacco. The rationale at the time was contraband. All of you have been unanimous that lower taxes aren't an impediment. I wonder, and this is open to whoever wants to answer it, if you can comment on that experience. You're all nodding your heads so you all know the timeframe of which I speak, although I may be vague on it. You're in the business. Talk to us about that timeframe, what brought it on, and what we learned.
On December 10th, 2013. See this statement in context.