We don't have the resources that most others do, so it's a little boost on Facebook, but that's sometimes an essential part of also getting positive messages out there.
I think that as a wider strategy around tackling online hate goes forward, that is a key aspect of it. The strategy needs to be looking at all manifestations of how hate finds its place and gets an even greater profile in the digital world. If sometimes whoever has the deepest pockets is going to get the greatest reach with their hate, that has to be of top concern in any such strategy.