That's a very good question and another important area to explore as we do our option development and policy development.
I do think it's the rationale behind the activity stream that was around promotion and awareness. There was dedicated funding to promoting the program itself. Obviously, that's often a challenge in government. If people don't know the program exists or they don't understand it, they're not going to use it.
It's another area where times have changed. When you look at the old reports on the program, its brochures and pamphlets, maybe in the modern context of social media and the web, we'll be able to explore different avenues for promoting the program and ensuring that more Canadians understand that it exists, what it is, and how to access it. It's definitely an area to continue to push in terms of modernization.