I saw this ad and some of the people at our office played around with it and got the text message during the videos. We thought it was very effective in that it used these new technologies the students are looking for, because that's how they interact. I would say that this is going to be an effective measure going forward. Whether you're getting your message on Facebook or Instagram, that's where the students are today. They're not reading books like they used to. To get to them, you have to be aware of these new methods of communication.
On September 20th, 2017. See this statement in context.