In my day job, I was a computer programmer, so I really love the innovation here.
Last night on the health committee, the Minister of Health spoke and she advised that the education campaign is now getting started. They are focusing on social media in particular. She brought this front and centre as something good that's happening. The $9.6 million mentioned in budget 2017 is an initial amount, but it's under way right now and it's going to be unrolling in a much more robust way as we go forward.
She was talking about social media being the place of choice to reach young people. Would you agree with that, Mr. Lee? What sort of messaging do you think is going to be most effective in getting the word out?