Like there are for other forms of gambling, we would highly recommend that there are responsible gambling standards built into regulation to provide guidance to the operators in terms of how to incorporate a responsible gambling culture and strategy in their operations.
Second, we would recommend that each regulator, provincial authority, put in place a responsible Internet gambling fund, incorporating this into the revenue model so that a small portion—approximately 2%—is dedicated to responsible gambling protocols, such as prevention strategies, treatment and secondary treatment, as well as ongoing research measurement and evaluation—ultimately, taking a public health approach to this in which all the stakeholders are engaged. This is a complex issue. We need to have health care, mental health services, financial services, education, policing, responsible gambling...and industry at the table together, developing a strategy that's going to be effective for players, as well as for the community and for the regulators and operators.
With regard to health promotion, I have to say that prevention is paramount. This is the most effective and least costly measure to implement, providing young people, young adults, males, individuals from ethnocultural communities, and seniors with information about how they can gamble safely so that it is an enjoyable experience for them, an entertaining experience, and doesn't create any harms for them. Ultimately, prevention is the highest priority in terms of this.
Those would be at a very high level of what we'd recommend in terms of protecting consumers.