As I said, we surveyed officer cadets in the colleges and also applicants to the ROTP, the regular officer training plan.
In the first group, some of the comments we heard were that advertising shouldn't be kinetic, because that is not necessarily appealing to a lot of groups. Looking at males and females, for example, on reasons for joining, we saw that yes, some reasons were similar, but surprisingly, more females joined because of the travel, which kind of goes against the whole issue of geographic mobility once you have a family.
As a mother of two young women, I'm going to tell you that travelling is big for them. Look at what is attractive to these diverse groups and how we can advertise so it's targeting what they are looking for in a career and package that so it's appealing to them. It's not necessarily somebody in combat; that might appeal to some youth, but not all.