The issue there is that while we have focused very directly on our own ecosystem and a lot of our information affects English language sources or European media and that ecosystem, the Russians are extremely active across Africa and South America. If you go onto elite WhatsApp groups between MPs and that kind of thing, in those countries you will very quickly observe a lot of translated Russian material that is in circulation among those groups, because there simply isn't an alternative narrative that is being actively promoted.
In Canada, given that you have significant numbers of personnel with both information warfare expertise and French language skills, there are audiences that have much more capacity to understand how the Russians are operating in those environments. Engage and counter. Make sure that there is an alternative narrative present.
It's partly about appreciating that from Russia's point of view, this is a global effort.