It's the education as to where to start—first, second, third, fourth, fifth—not just “I can afford $500”, or “I can afford $5,000.”
We have a bunch of door knockers out there today who are going to homeowners and saying, “We can save you x number of dollars.” In fact, I read an ad in the paper this past week that said, “Save 50% on your heating costs.” How can they say that? I get the next call saying, “I did all these upgrades, Shell, but I never got 50% back.” There has to be some stipulation as to where they're going to get to in the form of a measured race. Are they going to get to the end of the race and finish knowing that they'll get this return through the ecoENERGY retrofit program?
So do they do insulation first? Do they draft-proof first, before they insulate? Do they put windows in? If they put windows in, how are they to be installed?
We have windows going in today that I can tell you right now are going to cost dollars down the road because they're not installed properly, because there's no quality of install measurement. So all of these things have to be measured--