Okay.
Several years ago, Canada produced the world's first set of acceptable eco-efficiency metrics. It developed a water intensity metric, a materials intensity metric, and an energy intensity metric. These were developed with the Canadian Institute of Chartered Accountants and became the baseline of measurement for the entire OECD.
Where is Canada now, having developed these metrics—not just, for example, in terms of competitiveness in the marketplace, so that we could compare Procter & Gamble's performance against Monsanto's performance, but also because the financial services markets in Canada have been screaming for metrics to allow investors to make decisions based on real metrics? For example, they would want to invest in this company versus that company because its eco-efficiency performance is higher or lower.
Where are we now? Are these metrics being used by your team internally within the department, or have you seen this development move forward?