I'd like to thank you for giving us the opportunity to speak today. I've got Ryan Marshall on the call as well. He is our finance manager.
I'll give you a bit of a history of Kalesnikoff Lumber. We started in 1939. The company was started by my grandfather and two brothers. In those days, you built roads by hand, logged with a horse and cut lumber with a single-cylinder headrig. My dad started in 1950 and was our second generation. I started in 1977. I'm the third generation, and my two children are now involved. My daughter is CFO and my son is COO.
I will speak first about our journey into value added and secondary manufacturing.
As a company, we've always been innovative and focused on extracting maximum value from every log. That is the only way we could survive against larger publicly traded multinational companies that focus on volume and dimensional products.
We started a value-added facility in back in 2000 called Kootenay Innovative Wood. We started by making guitar tops and piano sound-boards. Unfortunately, that market got captured by the Chinese.
We had been focused on lineal products like siding and panelling of late, but the SLA has really made it difficult to compete in the U.S. market with that product.
Getting a value-added venture up and running in Canada is not easy, and to be honest. It's not very well supported.
We started looking at a mass timber facility about six years ago and as a family, decided to make a $35 million investment in a new state-of-the-art, multi-species integrated facility. We will create 50 new jobs. The people running the equipment will probably get paid around $60,000 a year. They will make up about 20% of the new hires. The trades will make up 10% and will probably be paid in the $85,000 to $90,000 range.
The balance is staff, which includes junior designers making $60,000, project managers and senior designers making more than $100,000, and sales and senior staff making $125,000 a year.
This was a big decision for our family but we felt it was a necessary one for us to secure our business for the fifth generation.
We have received no outside funding of any kind from government, neither federal nor provincial. We do see the mass timber industry having a great future, but getting it established is challenging.
The larger developers are hesitating to get into mass timber as their focus up until now has been concrete and steel, and they're very familiar with them.
Developers also find that new business ventures like our own an added risk. Until we have a portfolio, we will be challenged to secure these larger developers.
Without a track record or portfolio of completed jobs, we are forced to underbid on jobs to secure work, which reduces profitability and strains our financial viability in the start-up phase.
The interest is tremendous, but follow-through is lacking.
We are spending a lot of time and money educating architects, engineers and developers. In the last 12 months, we've quoted over 500 jobs, from $5,000 to $15,000,000. Over 75% of those are just looky-loos, so to speak. We've landed about 15% of the 25% of the legitimate jobs that we've quoted.
We had a couple of jobs that we were hoping to do towards the end of this year, but they've gotten postponed into 2021. That's put a bit of a crunch on us, and it could be COVID-related.
Government needs to ensure that mass timber doesn't fall into the SLA, as I mentioned before. It has really hampered our value-added facility. The U.S. has a record of just expanding their net, and if the mass timber products end up in the SLA, that's going to be terrible.
The last thing I'll talk about is how government could help. Government needs to support the advancement of the mass timber industry by creating an environment of promotion, support and education with respect to building with wood and mass timber.
Using more mass timber will help set the stage for economic recovery and the government's climate change initiatives.
Moving forward, how much of the government's own building infrastructure in low- to mid-rise buildings, given the latest climate change initiative, is going to produce and utilize mass timber and move away from using concrete and steel?
Along with NRCan and the IFIT programs for the whole forest industry, there needs to be a category of grant funding specifically allocated for the value-added secondary industry.
The major industry has access to large resources to build impressive proposals that smaller players in the value-added industry just don't have.
We've made a bunch of submissions to NRCan and IFIT and have been unsuccessful to this point. We don't have staff that specifically spend time just on writing proposals.
That's where I'll end it for now.
Thank you very much.