Thank you for that question.
It's something that's near and dear to my heart. As I think you know, when I was a young teenager, I lived in a forestry town in northern Vancouver Island. I know how important forestry is to small towns all across this country.
We are in the process of looking at retooling our forest sector. For context—I think it's really important to understand the context—I look at the forest product sector and I see it as the canary in the coal mine.
We've had free trade with the Americans, theoretically, since the time of Brian Mulroney, a Conservative prime minister, and Ronald Reagan. During that entire time, the Americans have launched trade war after trade war on the forest product sector. We're in our fifth version of that trade war. Every time we go to the tribunals under the free trade agreement, or to the WTO, we win, and then the Americans find another excuse to start the trade war again.
This has had a very challenging impact on the sector. Quite frankly, what we're seeing now in these other sectors, the 15% we talked about, is the Americans using the same tactics they've used on forest products for the last 30 years.
We, particularly in forestry, rely heavily on exports to the United States. We need to work hard to reduce that dependence on commodity products going to the U.S. That's how we will build strong. That's how we will create reliable jobs.
The Prime Minister has talked about how we do two things. First, we find new export markets for our solid wood; second, and more importantly, we build here in Canada to use more of our own solid wood. The Build Canada Homes program is designed to take our annual housing starts from around 220,000 or 240,000 a year to 500,000 a year by the end of the decade. That's a big goal.
We have been very clear that, as that goal rolls out, we would like it to be manufactured homes, because that is the affordable way to build. That's the way we drive down the costs of housing. We have said that those manufactured homes will be built with Canadian solid wood, particularly mass timber.
To get to your question, we are laser-focused with provinces like British Columbia. I've spent time with Minister Parmar, who's very focused and has a shared vision. We need to be helping the commodity solid wood business evolve to the value-added mass timber business to support the rollout of Build Canada Homes.
I was just in Castlegar, British Columbia, a week or two ago, meeting with a fantastic entrepreneurial company called Kalesnikoff, a company very similar to the one in Chibougamau that you have shared and I intend to get to, where they are designing product to go from tree to sawmill to mass timber to manufactured homes, radically driving down the time and cost it takes to build a home.
If we do that, we will significantly increase the amount of solid wood we use in this country. That's how we give ourselves more than anyone can take away from us, and that's what we're focused on.