Evidence of meeting #20 for Official Languages in the 40th Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was broadcast.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Konrad W. von Finckenstein  Chairman, Canadian Radio-television and Telecommunications Commission
Michel Arpin  Vice-Chairman, Broadcasting, Chairman's Office, Canadian Radio-television and Telecommunications Commission
Rick Brace  President, Revenue, Business Planning and Sports, CTV Inc.
Gerry Frappier  French Chef de Mission, President and General Manager, Réseau des Sports (RDS) and Réseau Info-Sports (RIS), Canada's Olympic Broadcast Media Consortium
David Goldstein  Senior Vice-President, Regulatory Affairs, CTVglobemedia Inc.

10:45 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

I can't really.

10:45 a.m.

Conservative

Shelly Glover Conservative Saint Boniface, MB

I ask because what you're saying is you would have made them whole; you would have given them the revenue they would have lost because nobody was watching the shows they were playing because they were now airing your Olympic coverage. So they were getting something. But you never got past that.

I'd like to know what that answer is. I will ask CBC when they're here. Is there any way you could also do an evaluation? I would love to hear your estimates on that.

10:45 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

It is probably better to ask them. They will give you an estimation.

10:45 a.m.

Conservative

Shelly Glover Conservative Saint Boniface, MB

We will.

10:45 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

We estimated their rate cards. I don't think it would be beneficial or helpful to the committee, because it would simply be a guess.

10:45 a.m.

Conservative

Shelly Glover Conservative Saint Boniface, MB

Okay, fair enough.

Now when it comes to airing for a month or six months before, I appreciate what you've said about it being complex, and whatnot, and I also heard you say you're still going to look at it. I want to thank you for that because I think it's another step forward. I'm not saying that we're going to get six months, but if there is a way to allow our francophone communities to see more of the coverage ahead of time, I think that's important. So thank you again for that.

10:45 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

It's going to be a case of all of us working together, as I said to the Senate committee, because we're going to need your help. This is a situation where every negotiation is a commercial negotiation. There's a social responsibility overriding this that we're all focused on. But at the end of the day, we have to convince every small cable company to come onboard with us. When it comes to free previews, or the Olympics themselves, it could be different; it could be checkerboard. It's not as if we're doing one deal and one size fits all.

So I just want you to be cautious on that. We may be coming back to ask for your help and support.

10:45 a.m.

Conservative

Shelly Glover Conservative Saint Boniface, MB

You should know that we're supportive of allowing all Canadians to see these very important games.

I just want to correct a couple of things that I've heard on the record here today. Madame Guay mentioned China's broadcasting. China did not broadcast all of the games in French in their own country. They did broadcast them in Chinese—and that is their language of majority. They broadcast much of them in Canada in French and English, with the help of our broadcasting teams here. I just wanted to correct that.

And VANOC is very supportive. They are very much in agreement that we need to do our best to make sure that as many francophone Canadians as possible can see these games. They've been supportive of your efforts.

10:50 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

Thank you for your questions.

10:50 a.m.

Conservative

The Chair Conservative Steven Blaney

Thank you, Madame Glover.

Monsieur Godin.

10:50 a.m.

NDP

Yvon Godin NDP Acadie—Bathurst, NB

Thank you, Mr. Chairman.

This is like a chess game. You played your side this morning. There doesn't appear to be that much dialogue between Radio-Canada and you. You've shown your hand to the committee, but the negotiator you're negotiating with isn't here. It's on the air or has a representative here.

You said you already had a proposal and that you weren't here to negotiate, but a good mediator might perhaps be necessary. Point 1.1 states that advertisers' losses could have been offset by CTV, the group. Now they're offering to do their production. If they can do their own production, can they do their own advertising as well?

10:50 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

No. The answer to that is that it totally goes against the model we have. You can't have two people.... For example, if Coke is one of our sponsors, you couldn't have them selling Pepsi. You'd get that conflict.

10:50 a.m.

NDP

Yvon Godin NDP Acadie—Bathurst, NB

Normally, when you see a Coke refrigerator in a store, you don't see a Pepsi refrigerator, and vice-versa. I understand that; that's competition. However, here we're talking about a public sector agency and a private sector organization. Could the consortium offset the losses incurred by Radio-Canada on sponsorships?

10:50 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

You know, I don't want to negotiate in public. I think that—

10:50 a.m.

NDP

Yvon Godin NDP Acadie—Bathurst, NB

Well, you threw the proposal on the table.

10:50 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

I put the proposal on the table.

10:50 a.m.

NDP

Yvon Godin NDP Acadie—Bathurst, NB

You started it.

10:50 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

No, I put the proposal on the table, and it's something we can discuss. We can start it as a discussion with SRC, but I can tell you that any kind of notion where SRC would be selling commercial time is an issue.

10:50 a.m.

NDP

Yvon Godin NDP Acadie—Bathurst, NB

The good news is that the door is still open.

10:50 a.m.

President, Revenue, Business Planning and Sports, CTV Inc.

Rick Brace

That's good news. It never really closed. As I said, we go back to our first proposal, which we thought was fair, and we've come a long way.

10:50 a.m.

NDP

Yvon Godin NDP Acadie—Bathurst, NB

Yes.

10:50 a.m.

Conservative

The Chair Conservative Steven Blaney

You're finished, Mr. Godin. We won't ask you your age. You have some time left, but we will acknowledge that you have reached the age of wisdom.

10:50 a.m.

Bloc

Monique Guay Bloc Rivière-du-Nord, QC

The age of reason!

10:50 a.m.

Conservative

The Chair Conservative Steven Blaney

We can hear one or two comments.

Mr. Petit wants to speak.

May 12th, 2009 / 10:50 a.m.

Conservative

Daniel Petit Conservative Charlesbourg—Haute-Saint-Charles, QC

Mr. Brace, we talked about francophones outside Quebec, but I would like to talk about anglophones in Quebec who are in the minority. I'm not talking about Montreal, but about the North Shore, where, as my colleague from New Brunswick was saying, they don't always have cable. Some people have television sets with what I call rabbit ears. There are at least four or five villages that I know personally in Gaspé, along the North Shore, that have been strictly anglophone for nearly 200 or 300 years.

Is that group covered? Are there any problems? Is it the same thing for francophones outside Quebec? Have you covered that group in your work plan? They want to watch the Olympic games too.