Thank you, Madam Chair and the Standing Committee on the Status of Women, for inviting Jamie Taras of the BC Lions football club and me to present on the importance of engaging boys and men in our national gender-based violence strategy.
I'm Ninu Kang, executive director of the Ending Violence Association of BC, and I am calling from the unceded, ancestral and traditional territory of the Musqueam, Squamish and Tsleil-Waututh Nations.
EVA BC is a provincial association working together with nearly 300 member programs to provide frontline support services across B.C. to end gender-based violence, harassment and hate. Additionally, we provide cross-sectoral supports by bringing community together, and we deliver prevention programs by engaging boys and men through our internationally recognized and award-winning program, Be More Than a Bystander, to break the silence on gender-based violence. It's a partnership with the BC Lions football club, which Jamie will also speak to in a minute.
Why is engaging boys and men through the Be More Than a Bystander program so important? Well, we know from previous panellists that intimate partner violence represents 26% of all violent crimes that come to the attention of law enforcement. We also know that sexual assault is the most under-reported of all crimes—less than 5%. One in three women is sexually assaulted in her lifetime, and 66% of female sexual assault victims and survivors are under the age of 24.
You can see that raising awareness on gender-based violence, and providing simple tools to boys and men to intervene and respond to various forms of gender-based violence, is critical. It's empowering boys and men to be part of the solution instead of being part of the problem.
Gender-based violence has been seen as a women's issue, and we raise our hands to all the women who came before us, who fought the fight, and who influenced the policies, systems and structures we have today. However, there is a critical resource we left untapped: men who are ready and willing to stand up next to women to end gender-based violence.
In 2011, EVA BC approached the BC Lions to partner with us and join us in the work to end gender-based violence. We worked with a male educator named Jackson Katz, who argues that while women have been at the forefront of this work, it is not a women's issue. In fact, he argues that this is a men's issue.
The approach really resonated with us and, together with the BC Lions football club, we developed the Be More Than a Bystander program. The program utilizes professional sports icons—BC Lions football players—who go into high schools with anti-violence workers to speak to thousands of boys and girls to raise awareness to end gender-based violence.
The program also implemented a province-wide promotion and awareness strategy, utilizing TV, radio, social media, game-day ads and other media to promote the Be More Than a Bystander message to Lions fans and followers throughout our province.
I'm going to send it over to Jamie to talk more about the BC Lions experience.