We built our infrastructure to move these things. As I mentioned earlier, between 1969 and 1975 these types of envelopes grew by a billion pieces. We implemented postal codes in the same period. If we had not implemented technology at that time....
There was opposition to postal code implementation. There were full-page ads; you can search the archives. The ads were there to promote, “Do not use postal codes”. That's the era when we were growing our business, and this is what we built our entire infrastructure for, whether it be mail processing, mail delivery, or transportation.
What are Canadians using today? This is just one example: apparel. Apparel is the fastest-growing category for online shoppers. The second-fastest growing category that's chasing right behind it is diapers, believe it or not.