They forecast is close to $1 billion in annual losses by 2020 if nothing is done. Then they did their econometric studies to come up with a set of options. They very clearly outlined that no single option could address the massive shifts in technology and the massive shifts we are seeing in our revenue declines. Therefore a basket of options will have to be considered.
We discussed this in communities all across the country. After each community meeting we met with the local media to explain those options, why we were considering them, what transpired, the decline of one billion mail pieces. Canadians then very quickly said to us, “We weren't thinking of Canada Post but now that you mention it, we don't use mail as much”. Once we started to talk about the post, it became apparent that we were the light switch: when you flick it on, it comes on and no one thinks about it. But the moment they thought about it, they immediately realized they didn't use the mail as much. Most people couldn't recall the last time they wrote a letter.
That consultation process was to discuss all the options that were laid out and get feedback. For example—