Absolutely. In fact, it is already part of the solution. The consumption of local products has always been very important. I believe that we must consume as locally as possible in order to have the best possible costs and be less subject to transportation.
However, there are categories of products for which we can do absolutely nothing. If we look at the supply of North American vegetables, these are mainly vegetables that are transported in winter from the United States, Mexico or the rest of Canada. Fruit production comes mainly from international imports. In season, there is local production here in Canada, otherwise it comes from the United States and abroad. In the fruit and vegetable market, it is mainly fruit that is transported by container.
This production is still relatively limited here, although we have diversified enormously in Quebec. We have a lot of good projects, whether it's vertical farming or growing certain fruits in greenhouses. These are still expensive crops that may not appeal to the average consumer. Buying greenhouse strawberries at $5 or $6 a carton may not be for everyone.
But in the last few years, there have been a lot of initiatives in the vegetable sector and, as far as possible, in the fruit sector as well. You have to understand that we are limited. Bananas, pineapples, citrus and many other fruits will never come from Canada or the northern United States in certain seasons.
That being said, sourcing as close to the consumer as possible has always been a priority, and today this is even more true.