It's a very good question.
If I could go back to your anecdote, I would point out that it highlights another issue with the regulator and with the system as it is set up, which is that you have to be a passenger on a plane to make a complaint. I can't imagine that any of the people who were lucky enough to have the actual seats would be complaining. It would be the empty seats complaining—wouldn't it?
There should be a way for the CTA to initiate investigations about matters when they are brought to their attention, whether or not somebody's actually on the plane. Yours is the perfect illustration of a case where the problem wasn't that. It was the people who didn't get into those seats.
In terms of public education, we try to do our part. I know these other groups do as well. We do media and we put things on our websites. The government does some work in this area. I think, though, we shouldn't put the cart before the horse. The system right now is very complicated. We've all made that point. It all needs to be simplified. We could get every single passenger in this country to go to the CTA website and start reading what's there. It's 60-odd pages, I believe. Their shortened version of these rules, in what they call plain English or French, is dozens and dozens of pages long, so good luck to you.
I think we need to start with the things we've been talking about around this table, so that we get to a point where you could understand that simply.