The challenge I think is in communicating our message, and that's very difficult. People are ready or not ready to receive a message. That's why we've come to realize it's very unlikely that we will touch the still-serving member and bring him into our organization, though we do that, sometimes with great success. We're hoping to capture the Canadian Forces still-serving member when he retires. But we have to pass on the message that what goes on at the Legion is more than what happens at the branch or at the provincial command; it's what happens at all levels of the Legion.
To be seen as professional service delivery experts is a challenge. Service delivery from the perspective of Veterans Affairs Canada has changed over time. For example, they had pension officers who were very visible, sometimes even in Legion branches. They were there, available, talking about benefits, services, etc. We had certain areas where we were the expert and nobody else was playing--for example, departmental reviews. Well, all of a sudden the bureau of pension advocates started doing departmental reviews. Because we have a good relationship with them, we sort of said, well, okay, we'll go along with that. But that's really not in their mandate.
We now have a program that is delivered to Canadian Forces members in a transition interview where we are not present. The transition interview takes place on the base. It is a process that is entirely in the hands of Veterans Affairs Canada or a Canadian Forces case manager, and we're sort of on the outside.
So we have a greater challenge to make it known that we have services to offer. We're allowed a very small window at SCAN seminars, which are a career transition training session of two days for Canadian Forces members. We're more or less allowed 10 to 15 minutes, and we have to get our message delivered.
So it is a challenge. We recognize that, but we are trying to adapt by using modern methodology, if you want, website information, etc.
We are also attacked. There's no doubt you've seen what was published in The Hill Times yesterday. I did bring a copy of our rebuttal. I would like to leave it with you--a number of copies. You can read it. Hopefully they'll publish it. Again, when you're attacked by somebody who's using little tidbits of information, it's kind of difficult to counter it, but we will work at it.
The message I would like to give is that we will survive. We are an institution. We've built our new headquarters in Kanata, and we intend to be there for 50 years, as much as we were 50 years downtown on Kent Street.