The mental health awareness campaign was launched by the CDS in June 2009. It was done by DND and the CF to sensitize people at three different levels. The act of coming forward sensitizes the member, the peers in the unit, and the leadership. This stigma is not acceptable anymore. People should not be scared to move forward because they might be seen as being weak by their peers.
Even though there was this awareness campaign, I can see that the stigma is still there. The leadership must address this. It's very much a leadership issue. I have talked with commanders about it. Recently a commander told me, “We're happy here, because there's no stigma anymore”. And I said, “Well, I just had a town hall with tons of your troops, and there is stigma here”. I think the leadership has to realize that it is there. You can't do a week's campaign--remember the “Be the Difference” awareness campaign--and stop there.
I see a lot of things. There are a lot of things out there, but a lot of loops are open. How many are we closing afterwards? This thing is still not there, so leadership has to take this very seriously and continuously. This is like anything else. You have to continuously let people know that it's okay—they can come forward, and they have the service and the care to help them out. We have to find ways of helping them in the future in their employment and so on.