If I could just focus specifically on the world of the military veteran, I did lead an organization that focused on military employment transition for a number of years with Canada Company. We worked with HR teams of companies across Canada. The importance of educating civilian HR leaders on the value of the military member from recruit to colonel was incredible and very powerful. We were working with big banks, from RBC to entrepreneurial organizations that wanted to hire military members.
My recommendation is that this isn't about DEI. This is about communicating. These are people of all backgrounds and sexes who have gone and served around the world, risked their lives, learned leadership, had very expensive training and are phenomenal leaders—you've just heard the two in the room today—yet it's very difficult for an HR team inside a company to understand that value.
I will leave it there.
