Mr. Speaker, the motion before us today calls for the reinstatement of the Baie Comeau policy which was adopted by the previous government in July 1985.
The late Conservative government introduced a foreign investment policy for the book trade in July 1985 which came to be known as the Baie Comeau policy. The objective of the policy was to Canadianize the book publishing and the book distribution industry by flowing distribution revenues from imported books through Canadian controlled firms. More specifically when a foreign investor acquired a book publisher or distributor in Canada it was obliged to divest control of the business to Canadians.
While I am sure all members of the House, including I might add rather ironically the leader of the Bloc, would agree that Canadianizing the book trade is a laudable objective, the chosen instrument of the previous government, the Baie Comeau policy, simply did not work. It is patently absurd to demand a reinstatement of that policy.
To begin with the policy was implemented through the Investment Canada Act, a statute also instituted by the Conservatives. This legislation was designed to attract foreign investment into Canada, not to discourage it. This led to a situation in the publishing industry in which foreign investors created sham Canadian corporations; that is firms which met the technical definition of Canadian control under the act but which effective control continued to rest with the foreign investor.
Under the free trade agreement the guarantee of fair, open market value to investors obliged to divest control exposed the government to significant financial risks without any benefit to Canadian publishers. Furthermore the policy was not linked to any incentives for Canadian ownership. To put it another way the Canadian control sector of the industry was too weak to profit from any opportunities provided by forced divestiture.
There was nothing to prevent foreign publishers who acquired these Canadian subsidiaries from withdrawing to the U.S. and serving Canadians directly from there. This completely undermined the objective of supporting a strong Canadian based industry and a strong east-west distribution system. For example Grolier Canada and Doubleday Canada were both implicated in indirect acquisitions between 1985 and 1992. A significant portion of their warehousing and fulfilment operations were transferred to the United States. A government cannot simply rely on indirect acquisitions, that is transactions in which
Canadian businesses are incidentally involved in international mergers and acquisitions to achieve domestic policy goals.
The track record of the Baie Comeau policy was an extremely disappointing one. The one instance in which Canadians gained a 51 per cent interest in a foreign book publisher occurred because the taxpayers themselves stepped in and made the purchase.
I refer, of course, to the CDIC's purchase of the 51 per cent interest in Ginn Canada for which the taxpayers paid $10.3 million to a hostile foreign partner. As a result of the government's recent decision to resell its interest in Ginn back to Paramount, the taxpayers will recover this investment.
The publishing community has criticized the government's decision to resell Ginn and company to Paramount. Let me underline the fact that the government weighed all the facts before it made its decision.
In January 1992 the previous government announced a new package of measures for the book publishing industry. I use the term new advisedly. What the government did in fact was claim for itself a longstanding Liberal approach to book publishing policy. That approach was based on a mix of program and policy instruments which together formed the basis of a comprehensive and coherent industrial and cultural strategy for the book publishing and the book distribution sector.
The two key elements of the 1992 announcements were, first, a revised foreign investment policy and second, increased funding for the book publishing industry development program. The revised foreign investment policy marked a return to the regime which prevailed under the Foreign Investment Review Act and which had been introduced by a Liberal government in the 1960s. The book publishing industry development program was initially introduced by a Liberal government in the late 1970s.
Increasing Canadianization of the book trade in Canada has always been an objective of the Liberal government and it continues to be so today. Foreign investment policy is one instrument for achieving that objective but it must be applied in a way which will achieve tangible results.
The guidelines of the amended foreign investment policy are as follows: new investments in the book publishing industry will be limited to joint ventures under Canadian control; takeovers of Canadian-controlled companies will not be allowed.
Under extraordinary circumstances, the government might consider an exception to this guideline. In such a case, the government must have credible evidence from the vendor that the company is in obvious financial distress and that Canadians really had an opportunity to buy it.
If a non-Canadian is chosen as a potential buyer, his proposed investment will be subject to a net benefit review.
If a foreign investor wishes to sell a Canadian company regardless of any other transaction, Canadians will have an opportunity to bid; indirect acquisitions by foreign companies will be allowed provided that they are of net cultural and industrial benefit to Canada and to the Canadian-controlled publishing industry.
More specifically, Investment Canada will normally seek to obtain one or more commitments from the foreign investor, such as the commitment to support Canadian authors, in particular by establishing joint ventures with Canadian-controlled publishers so that the Canadian authors whom they publish have access to new national and international markets; the commitment to support the book distribution infrastructure, for example by distributing imported titles through an exclusive Canadian-controlled publisher/distributor; by maintaining in Canada fully integrated warehousing and fulfilment operations for recent publications and back-list items; by participating actively in co-operative projects with the industry on marketing, distribution and order fulfilment operations.
Contractual access to the company's marketing and distribution infrastructure in Canada or its international network by Canadian-controlled publishers whose interests are compatible;
Financial and professional assistance to institutions that offer teaching and research programs in the publishing field.
Mr. Speaker, I would like to draw your attention to the results obtained by this government for the Canadian-controlled publishing sector by applying this policy on indirect acquisitions.
In the case of Maxwell Macmillan, this government was able to obtain a commitment from Paramount to entrust the distribution of high-volume imported books, a Canadian market estimated at some $4 million in 1993, to Canadian-controlled publishers and agents. This is a very important precedent because the previous government was unable to obtain similar commitments for indirect investments, as in the Harper-Collins case.
In announcing the Baie Comeau policy the previous government was effectively putting all its eggs in one basket. The megaproject approach to automatic forced divestiture has proven to be illusory. The focus on automatic forced divestitures as a cure for the ills of the publishing industry has been proven to be counterproductive. The only time it ever worked was when the taxpayer was forced to send money to a large U.S. multinational
corporation whose need for Canadians' hard-earned cash was at best questionable.
Surely Canadian taxpayers' money, increasingly limited as it is, ought to be spent in Canada on the Canadian-owned publishing industry. The Liberal approach to book publishing policy has been seen to strike a balance between financial and foreign investment policy, providing publishers with the financial resources to grow and seeking undertakings from foreign investors which will benefit the Canadian-owned and controlled sector of the industry. It is a longer term strategy but ultimately a more effective one.
No policy is ever perfect. There is always room for improvement. This government does not question the objectives underlying the instruments now in place to support the book trade. As far as the foreign investment policy is concerned we are more than willing to sit down with the publishers and discuss what improvements could be made to the guidelines.
I would like to make this as clear as possible: This government strongly believes in the economic growth of the Canadian-owned publishing industry and in the industry's progressive Canadianization. Any improvements to the policy guidelines would be made in the spirit of these policy objectives.
I would like to talk to you briefly about the publishing industry development assistance program.
The main purpose of this program is to strengthen the ability of the Canadian-held and controlled sector of the industry to publish and market Canadian literary works, nationally and internationally.
This program was implemented especially to encourage Canadian-held and controlled publishing houses to increase their efficiency and to reward those that are able to improve their long-term economic viability; to give Canadian-held and controlled companies the tools they need to become more competitive so that they can build up capital and finance their growth and development; to facilitate the development of the market, in particular through new publishing technologies; to promote Canadian ownership; to ensure the continued diversity of types of books by Canadian authors that are published.
The beneficiaries of the program are publishing houses that are at least 75 per cent Canadian-held and controlled, as well as industry groups and associations. The annual budget for the program is about $24 million.
The government also provides significant financial support to Canadian-owned and controlled publishers, distributors and booksellers for the physical distribution of books across the country as well as for the marketing in Canada of Canadian titles. This is of crucial importance in a domestic market which is small, linguistically fragmented and spread across a vast geographical area.
Indeed, national and international marketing support is also crucial to enable companies to recoup their production costs in our small domestic markets.
Now I would like to say a few words about the copyright policy.
At present, exclusive publishers and agents have no official legal protection for enforcing contractual book publishing or distribution agreements in Canada. This very regrettable situation makes us almost unique among our main trading partners. It results in a loss of income for Canadian publishers and makes it more difficult for them to maintain a solid financial footing.
In an effort to consolidate the financial base of Canadian publishers and distributors, we intend to make two amendments to the Copyright Act as part of Phase II of the review.
The Copyright Act should be amended to strengthen the protection of copyright holders from pirate works, to provide better protection to exclusive licence holders for their publishing rights on the Canadian market, and to give better protection to exclusive distributors for their distribution rights on the Canadian market.
These changes will not create new rights under the Copyright Act; however, they will give exclusive licence holders and exclusive distributors the possibility to sue for enforcement of their territorial rights.
If I may, I would like to draw a parallel with magazine publishing. The government's objectives in this sector are the same as they are for the book trade: to strengthen the Canadian industry and ensure that Canadians have access to a wide range of Canadian writing.
The report of the task force on the Canadian magazine industry is expected very shortly. I can assure the House that the government intends to respond quickly to the task force report in a way which will strengthen the Canadian magazine industry's economic foundation.