Mr. Speaker, it is a pleasure to rise today after the recent exchange. It is nice to have a minister in the House. He is looking rather relaxed and cool these days. We have not been after him very much, but that too will change. He can obviously pose a question as well. It was nice to see that.
We are here to talk about Bill C-42, the bill to amend the Tobacco Act. It provides a five year phased in transition period toward a prohibition of tobacco sponsorship promotion.
My constituents in Lethbridge have talked to me about the bill. They are concerned with keeping harmful products, particularly tobacco, away from youth. I received a number of letters, phone calls and visits to my office indicating that we have to keep our kids away from this stuff.
Tobacco comes in many forms. Chewing tobacco has become popular. When I think back to when I was a youth I smoked for a number of years. I do not smoke now. I have not smoked for 12 or 15 years. Some days around here I am about half an hour away from starting again, but I hope I never do.
I still remember the flashy full colour ads on the back of magazines and billboards such as the Marlboro man. More and more the advertising was scoped to youth. Tobacco companies saw where their future was and they targeted them.
At first glance when the bill was introduced we felt it was good, that the bill would restrict advertising to young people and help protect the youth of Canada. As we started to study it and see the phase in part of it and the fact that there is no firm date to start, it began to lose some of its lustre.
The fact remains that tobacco companies are huge, powerful forces in the world. They have lots of money. They can crank up advertising agencies across North America to target whomever they wish.
I think it has been said that advertising on Formula One race cars is one of the most highly visible places in the world to advertise. It attracts young people. The fact that the bill was introduced was great, but on the one hand the government is trying to show that it cares about health and about young people and on the other hand is still taking tax money from the sale of tobacco.
The government has slowed down the process so that it could keep the revenue flow going while still looking like it is championing this act. As originally intended it was good and it would have done what we wanted. Slowly it has looked to us like the government is dragging its feet and will not move on this.
I have talked with people in convenience stores and corner markets who sell cigarettes. They do not have a problem with any legislation. Some good legislation has been brought in so that they cannot sell tobacco to minors. The other day a person indicated that it was an offence if young people asked for the price of cigarettes and it was given.
Lots of things have been done. To do that on one end and still allow the phase in time for advertising just does not add up. If we are serious about keeping these products away from our young people and if we are serious about the health of Canadians, let us start as soon as we can. Let us not extend this phase in program and let us do the job.
Regarding education, the minister said that $100 million over the next period of time would be spent to educate young people on the hazards of smoking. The hon. member who spoke before me referred to the personal tragedy he saw because of cigarette smoking in his family. I think we can relate to that. We have all had family, friends or neighbours who have suffered because of it.
Smoking is an addiction and something not to expose our children to, but it is a product that can be legally bought when someone becomes 18. I guess there are ways of getting them before then. To allow the advertising, to encourage it to happen, is wrong. We should work very hard in our approach to changing that.
The Reform Party certainly would support protection for youth from being targeted for tobacco products. We would encourage the government to have another look at it and to implement its policies as quickly as it can.
There is the whole public relations aspect of what is happening whereby the government has legislation before us that would keep tobacco out of the hands of children. It is making a lot of noise about the subject, but it is taking a long time to implement it. In the meantime it is still reaping benefits from the sale of tobacco. We would like to see this aspect changed.
If the minister were serious about the legislation, he would put it into motion. Let us not move the deadline to start implementation further and further away. Let us get it into law now.
Regarding the whole sponsorship agreement, advertising can be targeted to any sector of society. We can target young people. We can target the baby boomers, whomever we wish. There are ways to poll people to find out what people are interested in. The agencies can design advertising to do that.
As far as adults are concerned, if I choose to start smoking tomorrow, who will stop me besides my own personal thoughts? However we have to help our young people today realize that smoking is causing problems.
I go to quite a few rodeo events during the summer and I see young people with a round can of chewing tobacco in their back pocket. It gets to become a trademark: if you have one of those you are macho. Where does the idea come from that chewing tobacco is cool? It comes from advertising. We saw a few years ago the different forms in which this product was packaged to appeal to young people.
Let us have a picture of a cancerous lip or a young man or woman with throat cancer or stomach cancer from this stuff. Let us make them aware that aside from the glorified side that is advertised and portrayed there is a side that is dangerous and can harm them.
I reiterate that if the legislation moves forward and prohibits advertising directed at youth the answer would be to do it quickly. The phased in program leaves it open to interpretation. While the government is holding off from implementing the legislation it continues to reap the benefits of tobacco sales. Let us stop that aspect of it. Let us truly target advertising directed at young people and get on with the bill.