Mr. Speaker, I will be sharing my time with the member for Don Valley West.
I would like to take this opportunity to address the subject matter. Last month Canada Post Corporation released a comprehensive five-point action plan, “Ready For the Future”, which was designed to realign how it delivers and prices postal services to meet Canadians' emerging and future needs while substantially reducing the cost for taxpayers. In all of this, we have to keep the taxpayers in mind and appreciate that the corporation needs to ensure that it is itself viable and that the services it provides continue to make it so.
Canada's national postal service is at a crossroads as we speak. Letter mail volumes have been declining since 2002, when Canada Post delivered one billion more letters than it did in 2012. The writing is on the wall. It shows a significant increase in one type of service and a specific decrease in letter mail volumes. The corporation estimates that for every 1% drop in mail volume, it loses $30 million in revenue. This is the reality. This is placing a huge strain on Canada Post's finances, as witnessed by losses of $129 million, before tax, in the postal segment alone, in the third quarter of 2013. It is clear that the services currently provided by Canada Post are no longer sustainable. Action is required and corrective steps must be taken.
There is, however, strength in the parcel delivery part of the business. An important component of Canada Post's proposed strategy is its intention to build on its current strength in parcel delivery, which has demonstrated solid growth over the past few years, thanks in large measure to the fast-growing market in online shopping.
It is clear that Canadians have become enthusiastic online consumers. Statistics Canada reported in October 2012 that the value of orders placed online by Canadians reached $18.9 billion in 2012, up 24% from 2010, when the survey was last conducted. More than half of Internet users, 56%, ordered goods or services online in 2012. Perhaps even more encouraging, most Internet shoppers, 82%, placed an order with a company in Canada.
Canada Post's parcel line of business currently offers a range of domestic and international delivery services and is the largest player in the Canadian parcel market, with more than 50% of market share. The corporation sees an unprecedented opportunity for additional growth linked to e-commerce as online business activity increases. Customers for parcel services include businesses, customers of all sizes, government, international and postal administrations, and other delivery companies.
According to a recent report by the Conference Board of Canada, residential and small business customers indicated that their demand for parcel service will continue to rise with the spread of e-commerce. Parcels are, in fact, the fastest growing line of service in the core Canada Post business. The corporation reports that overall growth in parcel volumes experienced a record-breaking holiday season, which runs between November 11 and January 4. Canada Post delivered 30 million parcels during this period, which was five million more than during the holiday season last year. The corporation delivered more than one million parcels a day on 10 different days. Weekend deliveries were also very successful, with Canada Post employees delivering a total of 1.1 million parcels over the six weekends of the holiday season, with the highest number of deliveries occurring on December 21 and 22. There were 317,000 deliveries.
The main reason for this growth is that parcels are the one postal product that is seeing growth driven by the digital revolution. Canada Post advises that its top 25 retail customers are making major e-commerce gains. January parcel volumes from these retailers shot up 35% compared to January of last year. This dramatic increase follows a highly successful holiday season in which year-over-year parcel volumes from this top performing group grew by 50%. These are the facts. This is the new reality Canada Post examined as it made its five-point plan. Overall revenue and volume growth reflect the strength of the fast-growing consumer-to-business e-commerce delivery market.
In 2013, Canada Post's increased revenues from parcel deliveries contributed to offsetting significant revenue declines from letter mail volume erosion. There is no doubt that we are in the midst of a changing postal environment. Canada Post must manage its business as a viable commercial enterprise that competes effectively in every product line. Even its traditional direct marketing business is facing digital rivals that use mobile and smart technologies.
The parcel business operates in a highly competitive environment. The corporation is well aware that to build on recent successes it must attract customers in an increasingly complex economic environment. Unlike letter mail, the parcel business is highly competitive, and parcel volumes have been rising worldwide. Postal services in many countries have been aggressively using their extensive sorting and delivery infrastructure to expand in this sector. This only makes sense. The infrastructure that presently exists across the country can be used as an advantage to further its market share in this particular area.
Globalization means more parcels coming into Canada to be processed to the same high standards. The highly competitive parcel delivery market means that service providers must modify operations in order to win and retain customers with the quality and reliability of the service. In the business-to-customer parcel delivery market that means providing fast, reliable and convenient delivery, excellent tracking options and reasonable prices.
The growth in the parcel industry has also intensified local and global competition. For example, FedEx and UPS have increased their competitive positions with Canada. Consumer patterns have also shifted from premium to less urgent products that cost less. The increased competitive landscape has put increased pressure on Canada Post to manage costs, improve product offerings and provide a superior customer service.
With approximately 40% of parcel deliveries to Canada originating internationally, Canada Post has negotiated bilateral agreements, notably with the United States and China, to increase its share of this inbound traffic.
The corporation has also made extensive investments in new facilities, including a 700,000 square foot plant at Vancouver International Airport, increased real-time tracking through portable scanners for employees and added to its capacity for motorized delivery to handle growing package volumes. All of this has required internal reforms and changes in the way it does business.
Canada Post is aware of the changing face of the postal industry and has been preparing for the future with less mail and more parcels for the last number of years. The corporation has implemented measures to expand its parcel volume, both through its postal operations and its Purolator courier service. For example, changes to internal operations, which first began in 2010, have made for a more efficient flow of parcels through the network to the customer.
Canada Post has launched an aggressive plan to invest in replacing its aging processing infrastructure and delivery processes with more modern and cost-effective approaches driven by technology. This is something businessmen have had to do all along. As we all know, technology has changed dramatically in the last number of years. Businesses have had to stay attuned and abreast of what is happening, and so do businesses like Canada Post. The sorting equipment in place today is faster and more accurate. From a delivery perspective, it has made a massive shift toward motorization.
Canada Post has also offered on-demand parcel pickup for small businesses in 2011. In 2012, it provided enhanced web services for online retailers, including the seamless management of returns.
Canada Post will continue to leverage these investments, and it must. Doing so will further reduce the costs of processing the mail and will allow the company to better serve the growing parcel market and provide the services Canadians will need in the future.
In many urban areas, Canada Post has moved away from letter carriers delivering mail by foot, to carriers who leave their depot every morning with a fuel-efficient van containing the mail and parcels for delivery to their route. Putting mail and parcels in one truck for delivery provides a better customer experience, especially in the parcel business, at a much lower cost to the corporation.
These improvements will allow Canada Post to compete more effectively in a fast-paced and technology-driven global parcel market.
It is quite remarkable what Canada Post does handle, which is everything from health care products, gourmet food, to live bees. It must continue to adapt, to modernize, and to ensure it is able to service the demands of the Canadian public.