Mr. Speaker, I am pleased to rise once again in support of Bill C-226, an act to establish a national framework to improve food price transparency.
Let me begin by acknowledging that our government has already taken important steps to support Canadians through a challenging period of global inflation and rising food costs, from strengthening competition in the grocery sector to supporting households directly. We recognize that affordability remains one of the most pressing concerns for Canadians today. These are important steps. They show that our government is taking concrete steps to better understand pricing practices and ensure that markets remain fair and competitive.
However, we also recognize that more can and should be done. Bill C-226 builds on these efforts in a constructive and collaborative way. It does not seek to replace existing measures, nor does it place undue burden on provinces, territories or retailers. Instead, it proposes a practical framework that complements current initiatives by focusing on one key principle: transparency. Canadians want to make informed choices, yet too often they are faced with unclear or inconsistent pricing practices. Without standardized unit pricing, such as the cost per gram or per litre, it becomes unnecessarily difficult to compare products and determine their true value.
It is important to note that this bill aims to foster a shared approach to clarity and consistency across the country in partnership with provinces and territories, without infringing on their jurisdictions or authorities. It is also important to emphasize that this legislation is measured and realistic. It does not claim to solve all aspects of food affordability; rather, it represents a thoughtful step forward that empowers consumers without imposing heavy-handed regulations.
At a time when Canadians are carefully managing their household budgets, even small improvements in transparency can make a meaningful difference. When people can easily compare prices, they are better equipped to stretch their dollars and make choices that suit their needs.
This bill is also about trust. Transparency strengthens confidence in the marketplace. It reassures Canadians that the system is fair, that information is accessible and that they are not at a disadvantage when making everyday purchases. This is a balanced proposal. It aligns with the work our government is already doing, and it reflects our commitment to supporting Canadians in a practical, responsible way.
I invite all members of the House to view Bill C-226 in that spirit, as a collaborative, responsible measure that would complement existing efforts and help Canadians navigate the realities of today's economy. Let us continue working together to improve affordability, strengthen transparency and ensure that our grocery system works for all Canadians.