moved that Bill C-226, An Act to establish a national framework to improve food price transparency, be read the second time and referred to a committee.
Mr. Speaker, I proudly rise today for the second reading of my private member's bill, Bill C-226, an act to establish a national framework to improve food price transparency. The bill responds directly to what Canadians in every region of the country have been telling us, that grocery prices are too expensive and the pricing is too confusing.
Canadians are doing everything they can to stretch their budgets. Families deserve clearer and more consistent information when making everyday purchasing decisions. Our government should ensure that the prices people see on the shelves are fair and transparent. Bill C-226 would call upon the collective efforts of federal, provincial and territorial governments. In response to this crisis, the Minister of Industry would consult with provincial and territorial counterparts responsible for consumers' affairs.
The bill recognizes that improving food price transparency is not the responsibility of a single entity. It requires partnership. This is the exact kind of collaboration that Canadians deserve on issues that affect their daily lives. This is what Canadians voted for.
As set out in subclause 3(2) of the bill, the framework must include measures to establish a national standard for unit pricing, ensuring accuracy, usability and accessibility across the country. It would also mandate greater transparency around price increases, adjustments and fluctuations. This would help consumers to better understand changes to the cost of essential foods over time. Furthermore, it would promote public education, so that Canadians are informed on unit pricing and how they can better compare products to determine value.
The foundation of Bill C-226 is the promotion of fairness. The bill would strengthen transparency and build consumers' confidence during a crisis that unreasonably impacts families, students, newcomers and seniors on fixed incomes.
The practice of unit pricing remains voluntary, and it is applied inconsistently from one province or territory to the next, affecting all Canadians. When meeting with my constituents, I regularly hear from families, seniors, newcomers and young people who face this reality. Rising grocery costs require more deliberate planning and careful budgeting for each trip to the grocery store. When unit pricing is applied inconsistently, consumers face increased pressure to compare products quickly and ineffectively. As Canadians struggle to make ends meet, this uncertainty places increased pressure on limited household budgets.
Quebec is currently the only province where unit pricing is mandated by law, and Quebeckers benefit from clear, universal unit price transparency everywhere in that province.
Meanwhile, in other jurisdictions, Canadians face the inconsistencies of a system reliant on retailers' discretion. This is a system that works for some but leaves many without the benefit of a blanket approach that looks after all Canadians.
The inconvenience of this disparity is fundamentally unfair. Canadians, regardless of where they live, deserve the same level of clarity when purchasing essential goods. The House can make this a reality by taking this crucial first step.
I have spoken with many stakeholders, including my constituents, post-secondary institutions and organizations that support individuals and communities struggling with unaffordable grocery pricing.
Members of the Consumers Council of Canada have emphasized that a national unit pricing framework would provide consumers with accurate, uniform and accessible labelling for every product. Clear, standardized unit pricing would ensure that Canadians are not left to calculate costs based on inconsistent store practices to determine the true value of their groceries.
I have also heard directly from post-secondary students of all backgrounds who are facing significant hardship. The student rights and responsibilities office at Kwantlen Polytechnic University shared that many students are making dramatic sacrifices to their living standards to afford basic groceries. This includes sharing one- or two-bedroom suites with many roommates and cutting necessary expenses, such as heating or medication, to ensure that they can eat. Young Canadians deserve the opportunity to buy affordable, nutritious and culturally appropriate meals in the face of food insecurity. Basic needs should never be compromised.
While Bill C-226 is not a complete solution, it is a meaningful and practical step toward ensuring that Canadians have the tools they need to navigate an increasingly unaffordable grocery landscape. By ensuring universal unit price transparency, we empower consumers, promote fairness and ease the burden of the overarching issue of overpriced groceries.
Passing this bill would be a concrete step toward addressing food insecurity and unaffordability. Unit price transparency would provide Canadians with the clarity to shop based on products that provide the best value. It would help families maximize their grocery dollars, support those on fixed income, and ensure newcomers and low-income Canadians are not disadvantaged by inconsistent or complex price displays.
The bill's transparency requirement would address price increases and fluctuation by fostering greater accountability and giving Canadians the opportunity to make informed decisions. Unit price transparency will not solve food insecurity on its own, but it is a practical first step that would ease a key component of affordability for all Canadians. As Canadians struggle to make ends meet, the bill offers fairness and transparency to all Canadians so they can make more informed decisions.
Our country deserves a grocery system that is fair, transparent and works for all its people. Bill C-226 would deliver on this by providing Canadians with the tools they need to make informed choices.
I urge all members of the House to vote for this bill and help Canadians take back control of the grocery stores.
