We're actually on the opposite side of it. I would say we do more for artists in music export than we do on helping them locally.
Artists are usually pretty good at getting people in their area to know about them and at getting friends to come out to shows. The successful artists are the ones who are really part of the community at that point. People know the artist's name or whatever.
A little bit over half of our installs are actually worldwide. A lot of that has to do with the fact that we do support iPhone, Android, and BlackBerry, with BlackBerry making up most of our Latin America and Southeast Asia installs.
So I don't really know how to answer you properly in that I don't think that we really help artists on a local level. We help them on the mass market level. One thing we do, however, is that in the same way a fan who has a show happening near them gets a push notification about an event, the artist, using their phone or computer, can log in and do a back-end system that lets them specifically target in certain radiuses.
Let's say an artist is playing in Ottawa tonight and tickets aren't really selling that well. They can actually jump onto their iPhone and send out a push notification only to fans within two kilometres of the venue, saying “Hey, we're doing sound check; come by”, or “We're down the street grabbing lunch; come say hi”, and that type of thing. Again, it's trying to make the personal relationship with their super-fans.