We do. Our partnership advisory committees have landed a way of pricing projects across the country, but it's through research that we will determine their true value.
We work with Dr. Wanhong Yang at the University of Guelph, who has provided some very impressive IMWEBs models on some of the watersheds where we operate. This model will generate quite specific quantities of how much water those farm sites will filter, how much more biodiversity will come, how much more resilience there is for the downstream communities and how much carbon gets sequestered.
There are ways to get at these numbers and understand the true value. We've learned over the years that some of the early adopters in our program are municipalities, because they know when they invest in farmers upstream they can save a tremendous amount of money on roads not washing out, because we've done wetland programming, for instance.
There's a marketplace for all this work. We can figure that out by comparing the work that farmers do through nature-based solutions to built infrastructure, and then the mathematics become easy.