Thank you, Jackie.
Thank you, Mr. Chairman and committee members, for the opportunity to be here this morning.
My name is David Swail. I'm the president and CEO of McGraw-Hill Ryerson, which is a K to 12 and post-secondary and professional publisher, based in Whitney, Ontario.
I'm going to focus my comments this morning—and this won't surprise any of you, I don't expect—on fair dealing, so I'll be echoing some of the themes you've heard already from my colleagues here.
In our view, the education exception for fair dealing is the most significant new element of Bill C-11 that has the greatest potential for impact on our business. Secondly, and importantly for the committee, it's also the aspect of the bill that we think is most easily and simply amended to satisfy all of the stakeholders I'll be speaking about in the next few minutes.
What I'd like to do, if I may, is to tell my story in three parts.
The first part is about the history of our business. I'm not going to go back to Confederation, but I'd like to talk about the last few decades in our business and focus particularly on the higher education sector. Greg Nordal has spoken very eloquently about the K to 12 space, where we're also very active, but I'm going to focus a little on higher education.
The last several decades in our business have been a fantastic opportunity for publishers in this country in the education sector to develop materials to address the Canadian marketplace specifically. If you look at any of our graphs, you'll see that all of our Canadian content opportunities have been in a wonderful growth mode—and by “wonderful”, I mean this is a mature market, so I'm talking about 3%, 4%, maybe 5% growth, but growth nonetheless—while at the same time, demand for imported products, which principally come from the United States, has been waning.
Where we've found our opportunity, and where our investment has been directed, is in response to the market's demand very specifically for Canadian content. That is equally true in the higher education space, as it is, as Greg mentioned, in the K to 12 space. So it's very, very focused on Canadian resources and meeting customer demands in the education sector, among teachers, instructors, and students, of course, for that kind of material.
What that has meant for us over that period of time is continued investment, not only in resources, but also in some of the numbers that Jackie shared, for instance, employment. There's been significant investment across what we like to think of as a true ecosystem of contributors to our business: from writers to photographers to editors to illustrators to designers to printers to distributors—an entire business built around providing resources to our customer base.
We have come to the point today where we're a significant partner with our customers in education, in all realms—from K all the way through post-secondary, where we're a significant employer. We're a significant investor in the development of Canadian materials.
We like to think that Canada as a country and the students across the country are much better off for the work we have done. That applies equally in K to 12, post-secondary, and also in professional realms. Whether you're a lawyer, a doctor, an accountant, or in any professional realm, significant investment in materials has gone to make your professional lives more meaningful.
That's part one. That's where we have been.
Part two, of course, is where we are today. As it won't surprise you to know, that's really all about digital. We've seen, as I think everyone here knows, a tremendous acceleration in the pace of digital innovation. It's made huge opportunities present themselves to our business. It's placed great demands on our business. But it's also forced us to meet a lot of new customer expectations for information at their fingertips 24/7, supported around the clock, instantly shareable, instantly searchable.
The digital realm we have now embarked upon meeting, and exploiting, if you will, for our marketplace has created tremendous expectations and opportunities for us. It's also meant a very significant reinvestment in the business. At this point in our evolution, we're reinvesting and re-upping the ante very significantly.
As I think Jackie mentioned earlier, print is certainly not going away, by any stretch. But we have an additional opportunity, an additional pressure, put upon us to redirect our investment into new digital resources that are making our print product far more effective. It's more effective in terms of product that can be used to assess how students are performing, more customizable, certainly a brilliant solution from the perspective of distance education for those students who aren't in a bricks and mortar kind of setting, and certainly very adaptable for different learning styles.
The digital revolution has made us far more relevant and created a much bigger opportunity for us. That's really the challenge we're trying to meet in this day and age.
You might ask the question, then, so why not just digital lock, as provided in Bill C-11? Put those on everything you do digitally and life will be good.
I'll harken back to Jackie's point—and Greg made this point as well—that print is still the core of what we do. In the K to 12 sector it's probably 90% of our business, and in higher education it's still probably 80% of our business.
More and more we are providing digital solutions, but they are blended with print. All of you will appreciate that print is a hard habit to break. Even my 14-year-old daughter, who is as tech savvy as anyone, is still very much wedded to her textbooks, so digital locks will not do it for us. In other words, it's not a panacea that will solve everything for us.
Let me come to part 3 and wrap up. Part 3 is really about what we envision Bill C-11 can do for our business in a way that will ultimately protect investment, and you've heard these things from my colleagues this morning also. First, it's about setting a playing field that will continue to encourage us to invest in the creation of these resources, and that means putting the marketplace for the work front and centre and absolute primacy in terms of what constitutes fair dealing.
In our mind, for that reason, the Supreme Court decision around CCH is also not a panacea for the very good reason that it does not place the primacy of the marketplace front and centre. In our estimation, “fair”, intuitively, by anybody's definition, should ultimately mean fair in the sense that it does not impede the commercial prospects for a work, and we find that the CCH decision has very significant shortcomings in that particular respect, so both digital locks and CCH, in our view, are not quite enough to get us there.
We would like to define “education” more specifically. We would like to echo the government backgrounder with respect to what education is and what fair dealing is meant to mean, and a couple of specific issues are, first, fair dealing is not a blank cheque; second, by definition, it does not harm the copyright marketplace. Those are the principles we want to see embedded in a very minor—in our belief—technical amendment to the bill that we think will level the playing field; will continue to create commercial opportunities for businesses like mine, like Greg's, like all the people who compete in our industry; and will ultimately prove to be a better way of delivering better resources for Canadian students.
It will keep investment in Canada, and the other important thing to note is that many of the competitors in our marketplace publish in many other marketplaces. My goal in all of this is to try to retain investment in the Canadian business. That's what employs me. It's what employs my employees back in Whitby. It's what makes the virtuous circle that we have created in our business over the last many decades in this country. This is about ensuring that investment has a reasonable prospect of return in the context of copyright in Canada, and for that reason the amendments that we are proposing are simple, elegant, and meet all the points you have heard from individuals—