I would like to point out that the role of parliamentarians is to have a certain demeanour and to maybe watch our tone when we're invited to speak with witnesses.
I very much appreciate that there are eight witnesses here today. Thank you for taking your time. I'm going to take a less aggressive tone.
If you will allow it, I'll ask some questions in French, because I'm a member of Parliament from Quebec.
In other words, I work a lot in French.
I'll ask a few questions with a slightly more diplomatic tone, and the witnesses can respond.
My first question will be for Mr. Campbell, from Parks Canada Agency, but the other witnesses may all answer if they wish.
A 2025 survey showed that 99% of Canadians believe that nature is essential to Canada's identity. The Canada strong pass is an affordability measure you're very familiar with that does a lot to make nature more accessible to many Canadians. We were talking about communication a moment ago. Do you have a communications plan to promote this excellent program?