Certainly on the personal information side, IMS has been a very strong supporter of patient privacy rights. When there was a suggestion that the information we have might be identifiable in some way, I would say to people that clearly it is illegal across the country for IMS to collect, use, or disclose any identifiable patient information without that individual's consent. We have lots of measures in place to ensure that we do not do that.
There was a previous witness, I believe it was Dr. Rosenberg, who suggested that based on some work that was done a number of years ago in the U.S., perhaps people could be identified through publicly available information. The situation down there is very different. They don't have the privacy laws that we do, the federal Privacy Act and provincial laws that prohibit the availability of databases, such as our voters lists, motor vehicles licensing databases, vital statistics, and so on. As a matter of fact, a researcher up here in Ottawa recently tried to replicate those U.S. studies and found that it was not possible to do so. If the committee likes, I can provide that reference afterwards.
As I mentioned, we've never had a breach of patient privacy. With respect to physician information, as a matter of fact, we have had a code of practice in place for a number of years that sets out explicitly how we deal with all this information. We are transparent; it is posted on our website. It has been there for a number of years, and it's based on the Canadian Standards Association's principles, which is the code that is a schedule to PIPEDA.
Also we're independently audited each year by QMI, which is an audit branch of CSA. Our most recent certification is in your packages.