Thank you for your question. I understand your concerns.
For that specific video, I'd have to actually go back and take a look at it and view it. You bring up a point about tagging systems and how they work across the Internet regardless of the site. In that same negative database of terms that I made reference to, which is in the works, there are over a thousand terms now, and then another couple of thousand sit on top of that, which are [Inaudible--Editor] words that could have either positive or negative intentions, depending on the way they're used. None of those words are available to be used as tags or as categories, and are not allowed within the titles of videos.
A second point you brought up, which I understand could be confusing, or which could “give the wrong message” is probably a better way of saying it, is when you see certain terms such as “teen”. That term has created a lot of controversy on the site. When you're using the English language in its normal way, “teen” is used as for someone 13 to 19 years old. That's the demographic that's put into your head.
In the adult world, when people say “teen”, they're actually referencing those who are 18 to 25 years old, or 18 to 27, something in that range. It's similar to how, when people are having a sports conversation, they will use the word “GOAT”, versus the traditional use of the word of “goat” when you're referencing the animal. To be more specific, we want to make sure that we don't allow these things to be misused, even when we have “teen” as a category, because it is an allowed category in the same way it's allowed on any of the other platforms outside of the Internet. Whether it be on television or Bell ExpressVu and all of these things, there is a category that's called “teen” because it's a well-known category within the space.
We actually label it “Teen (18+)” just to further drive home that if people are looking for this, we don't want it on any part of our site. If someone even does a search on our site looking for “14” or “15”, obviously no results are found.
We're actually launching a project that's coming out I believe this week. My apologies, it's already in place right now with The Lucy Faithful Foundation out of the U.K., whereby we're not only not returning results, but are putting deterrent messages similar to what Google and others have instituted over the last couple of years. I don't have a timeline of when they did, but that was a great thing we learned from our counterparts who are also combatting the same issues that we are.
