I would start the information campaign probably in junior high in terms of what types of jobs are out there and what kinds of skills are in demand and how that might change over the next decade, because that's how far ahead they have to think. Then in high school one of the key things is ensuring that students see the opportunities that are there. I think the pathways project that's undergoing evaluation right now is a good example of that, to make sure that students are signing up and enrolling in appropriate education programs. These are things to think about.
Evidence of meeting #24 for Finance in the 41st Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was young.
A recording is available from Parliament.