Good afternoon, everybody.
It's Mike here, with Churchill Wild. I'm the owner-operator of a small business based out of Churchill, Manitoba. We're family owned and we're involved in remote, high-end polar bear ecotourism on the western Hudson Bay coast. This year, 2021, marks our 40th year in tourism in Manitoba, and in 2019, our last full season of pre-pandemic operations, we employed 10 full-time and up to 60 full-time seasonal staff.
Our base of operations is in the remote community of Churchill, Manitoba, which, like us, depends entirely on tourism for revenue. We are considered a bucket list destination for a global clientele eager to encounter Canada's spectacular wildlife, and in particular our fabulous polar bears.
Churchill Wild is part of a greater $108-billion tourism industry in Canada employing 1.8 million people. We are representative of a typical multi-generational business in Canada that is being devastated by the current travel lockdowns due to COVID. Most of us have had zero income for the past 15 months and likely will not survive many more months of this. Assistance from both federal and provincial governments has been well intentioned but at best has delayed the inevitable bankruptcies that are facing many of us this year, and our experience with that help has been as follows.
Federally, the CEWS program, the Canada emergency wage subsidy, is a helpful program, but for a business such as ours with zero income, it only limits the losses while trying to keep our staff engaged for, hopefully, a future reopening. A wage subsidy is a subsidy against wages paid to staff, so if we qualify at the highest rate, as an example, for every $100 spent, we get $75 back. We still end up spending more to lose more.
Last summer we attempted to employ our highly specialized seasonal staff, as it's crucial we don't lose them for the future reopening. That means we took on additional losses. We spent thousands of dollars only to get less back so that we could keep good staff involved to some degree. We created make-work projects and had the most experienced bear guides in the world sanding walls in the hope that we would be able to retain them the following year, an experiment we could ill afford and are very hesitant to repeat this year.
Due to the way CEWS works, if we had no revenue in off-season months—which is typical for us—and happen to sell one of our $25 cookbooks, this revenue change percentage disqualifies us from CEWS for that time period, so an $8-million business essentially is disqualified from thousands of dollars of support due to some strange loophole or rule that says that if we sell anything at all, we don't qualify. As a result, we are in fact discouraged from selling the few trinkets we might be able to sell—not that they really affect the big picture.
Regarding the CERS, the rent subsidy, we do have an office just south of Winnipeg and we do use it for that, but all our lodges and facilities are up north and remote and carry horrendous insurance rates with them. Rent subsidies really do nothing for us there.
As for the CEBA, the Canada emergency business account, we use that as well, but again it doesn't help when we don't take in any money. It's as if I told you to go on living your life, but you won't be paid any more; however, if you need help, I'll give you a loan. It's pretty tough to make loan payments without income.
On HASCAP, we would currently need to change over our banking because local credit unions can't access it, but again it's to get a 4% interest rate loan. Without income, how do you make the payments, especially with interest?
Provincially, we had an opportunity for a bridge grant, which we used, but for an $8-million revenue business such as ours, a $15,000 bridge grant is just a nice way to have a barbecue. As an example, the guy we use to run the dog team program for us takes in about $20,000 annually and qualifies for the same $15,000 bridge grant as our company.
Beyond the crippling financial losses our industry is enduring, it is also the great unknown that is tearing the guts out of us. After 15 months of no income, we still have no indication of when and if we will ever open our doors again. Every few weeks the rules and regulations change. We sway in the wind, waiting, wondering, spending and losing money.
We are unable to give our staff any assurances of what their lives will look like more than three weeks from today, if we're lucky. We have no opportunity to give them something to plan towards. When will they be able to work, and can we give them any work this summer? Will we incur even greater losses simply to try to keep them employed so that we can actually hang on to them until we get back to work?
Those of us in tourism have ended up feeling rather abandoned by government. We are facing 100% income losses while other businesses appear to be not only surviving, but, oddly, actually thriving in COVID. The glaring disparity is numbingly depressing for us. We listen to reports and we actually see colleagues in other industries experiencing record-breaking profits in housing, construction, real estate, equipment maintenance and road work. Everything else around us seems to be off-the-charts profitable, while tourism is collapsing.
It further makes no sense that businesses with zero revenue and those that are profiting are still utilizing the same programs. Our first choice would be to be allowed to operate—safely, of course—and showcase this wonderful province to our country and the world. If that is taken from us, then at least allow some specialized help for businesses such as ours.
Canadian tourism destinations such as ours showcase Canada to the world. It is imperative that we reignite that excitement in global travellers once again. Canada cannot afford to fall behind in what is a very competitive marketplace. We're seeing even now that some of our long-time tour operators that have brought us guests over the years from around the globe are starting to shift operations to different destinations. As an example, Alaska is opening up this summer. Some of our tour operators are taking their groups to Alaska because they perceive Canada as unwelcoming and an unsafe destination. That will have long-term side effects for us as well .
There's a growing concern that we'll miss the upcoming reopening surge in travellers eager to be on the move again. There's a real urgency out there, I think. There's a sense that once there's some safe way to travel, they will be coming in droves. We need to be part of that.
I'll ask you guys this: If your employer were to ask you to take a pay cut for the greater good of the country, how much would you be able to afford or be willing to take? Would it be 10%, 20% or 50%? We were not asked; we were told. It was a 100% pay cut.
We gamely struggled through 2020 living on hope for the coming promised vaccines that might put all of our lives back to some semblance of normalcy. We entirely understood the need to protect our loved ones from COVID and did not for one minute begrudge the necessary lockdowns while trying to beat back this common enemy, but we are now facing a very real potential of a second year of no income—not a reduced income, but zero—while Canada struggles to get vaccine programs under way. This is simply unacceptable.
We are an enormously valuable industry. We must be allowed to survive so that Canada's world-class tourism destinations will be around to welcome travellers in the coming reopening.
Thank you.