The workers are totally committed to the development of the industry. They want to see it grow and be profitable. The workers are alert to developments and very often have to acquire new knowledge. We need to attract new workers, because this sector has become a bit lacklustre. We have to work with them to figure out how artificial intelligence can help, how it can be a tool to facilitate the work or even an agent of growth. We will not be able to succeed in putting these measures into operation if we do not talk to them and consult them about their capacities and needs and the things that would have to be put in place so they can enjoy greater success.
We have excellent workers in this sector. In fact, that is part of what makes us stand out at the global level. It is important to continue investing in these workers and to listen to them, particularly when it comes to technological changes and ways of doing things in the workplace.