Thank you very much.
My name is Rachel Pulfer, and I'm the executive director of Journalists for Human Rights.
JHR is an independent, non-partisan charity that works to strengthen media in developing countries, societies in transition, and other places where the media sector is traditionally weak.
Thank you for this opportunity to speak with you today.
I'd like to share some insights and strategies learned from our experience. These show how media development can significantly contribute towards Canada's ambition to secure a better future for children and youth in developing countries.
Thank you very much for this opportunity to speak with you. I'd like to share with you some insights and strategies learned from 12 years of operations that show how media development can significantly contribute towards Canada's ambition to secure a better future for children and youth in developing countries.
Further, I'd like to invite the committee to consider ways to leverage the tools that media development offers to scale Canada's positive impact on child welfare into a global leadership position for Canada on this and other files.
Further, I would like to invite the committee to consider ways to leverage the tools that media development offers to scale Canada's positive impact on child welfare into a global leadership position for Canada on this and other files.
For the rest of my submission I will speak in English, which is the language I am most comfortable in as I am sure my accent shows. However, if you have questions you would prefer to ask me in French, I would be happy to attempt a response.
The need to focus on securing the future of children and youth internationally has never been greater. Today's generation of children and youth is the largest in history. Nearly half of the world's population of seven billion are under the age of 25. Among them, more than 90% live in the developing world. But for too many, difficult challenges stand in the way of becoming healthy and productive members of their societies.
Services that are hard to access or that lack quality can undermine the survival of children and youth. For many, violence, exploitation, and neglect are all too common, particularly in situations of fragility and conflict. This is especially true for young women and girls, whose rights are all too often abused.
In recent years, Canada has made a powerful and focused commitment to addressing these issues head-on through development efforts designed to secure the future of children and youth. CIDA’s children and youth strategy prioritized, as I'm sure you all know, three key themes. The result, in part, as this week’s summit in Toronto shows, is that Canada’s laser-sharp focus on maternal health in particular has translated into an international leadership position for Canada on this file. It is one that we at JHR would like to expand upon in future years and extend to other themes through leveraging Canada’s full potential as a future global leader in media development when it comes to child welfare.
Journalists for Human Rights has been implementing media development programs of varying scope across sub-Saharan Africa for the past 12 years. We send journalism trainers to work side by side with local journalists, providing skills development and vocational training. The result is a form of tough, hard-hitting accountability journalism that foregrounds local human rights issues and holds local authorities to account for their actions.
Time after time, JHR-led stories have opened up public space for a constructive public conversation on child rights and child welfare issues across the continent. The result is locally appropriate, locally financed, locally led, and locally sustainable solutions to human rights problems and significantly better governance outcomes for those who are amongst the most vulnerable and voiceless in the population—children. No further expenditure of aid, expensive international consultants, military engagement, or other form of international effort is required.
I’ll give you an example. JHR recently wrapped a five-year program in Liberia entitled Good Governance Through Strengthened Media. It was financed by the Department for International Development in the U.K. As part of that program, JHR worked with a young Liberian newspaper journalist named Theophilus Seeton.
Seeton wanted to find out why, despite millions of international donor dollars flowing to the Liberian Ministry of Education, a school in the capital city was in a terrible state of disrepair. Kids were crowded four to a desk, and teachers hadn't been paid in months. When Seeton's first story came out, JHR's network of reporters across the country picked up the theme. Ten additional stories followed, all showing the problem to be systemic and countrywide.
Faced with such coverage, the president of Liberia, Ellen Johnson Sirleaf, suspended the Minister of Education and ordered an internal investigation. Shortly afterwards, she sacked the minister for corruption and appointed a more accountable successor. Schools were refurbished and teachers paid across the country. A targeted investment in media training, of a value of approximately $20,000 Canadian, changed the game for a generation of Liberian schoolchildren. Further, Liberian politicians learned an important lesson about the power of watchdog journalism. In an environment of tougher media oversight, corrupt behaviour has serious consequences. Sunlight, truly, is the best disinfectant.
When it comes to transformational change across communities and countries, I'd like to highlight the governance impacts of media training informed by the children and youth strategy's three priority themes: health, access to education, and greater security and more secure futures for children and youth.
As in the Liberian education study, JHR's work with local reporters has catalyzed locally led, locally owned, locally financed, and appropriate solutions to local problems. In Sierra Leone, JHR-trained journalists investigated power shortages that affected the infant incubation unit at a major hospital in Freetown, the capital city. Since the feature ran, the unit has functioned normally. That was four years ago.
JHR-led investigations have ensured that clinics were staffed with nurses in northern Ghana and doctors sent to hospitals in rural Liberia, expanding access to quality health care for 325,000 people.
Further, on the theme of ensuring greater child security, JHR-led investigations have shut down child brothels in refugee camps in Ghana, ensured justice for victims of child rape in DR Congo and Liberia, and forced a major police inquiry into the widespread practice of police rape of street children in Dar es Salaam, in Tanzania.
These outcomes have been achieved in a particularly cost-effective manner. The average JHR trainer works with a minimum of 20 journalists during their time in-country. Those journalists have, on average, an audience reach of 20,000 people or more. The actual impact of development dollars invested in media is, in fact, exponentially greater than the number of people directly trained because we are working with journalists. This is a phenomenon known as the media multiplier effect.
To give you another example, when we were working with the Canadian International Development Agency on a project in Sierra Leone, the total dollar value of the project was $200,000 Canadian, over a two-year period. With that $200,000 investment, we reached 4.9 million Sierra Leoneans with stories about child welfare issues. This gives you some idea of the kind of power that we put at your disposal when you work with media development.
These stories also illustrate another central trope in media development. As one of our Liberian partners, newspaper editor Rodney Sieh, puts it, investing in and training an accomplished and professional network of local journalists to provide watchdog oversight over the use of development funds in countries is one of the ways, if not the only way, donor agencies can build real checks and balances for how aid money is used. This point may help to explain why, from USAID to DFID to the Swedish International Development Cooperation Agency, more and more donor agencies are investing millions upon millions in media development as an innovative, efficient, and powerfully sustainable way to ensure greater aid transparency and better development outcomes.
Directly, we invest in training that also improves the quality of journalism education in target programs. In environments where journalism education is too often painfully theoretical, we build internship networks between schools, outlets, and practitioners, and provide crucial investments in mentorship opportunities, fellowships, and grants. These programs open vital pathways for young people to use to reach their full potential in the fields of media and communications.
As another example, in Liberia again, we worked with a particularly talented and ambitious young journalist named Nathan Charles. Charles became part of our local trainer program. He used the skills and experience he gained through it to land the top job, running the national newscast for the Liberia Broadcasting System. Last year, Charles oversaw the launch of LBS’s first nightly newscast in 22 years. This man is effectively setting the public agenda in Liberia. Reflecting Charles’s youth and perspective, the newscast frequently emphasizes coverage of education, access to employment, and other concerns shared by young people across Liberia.
The kinds of remarkable transformational changes that JHR has seen to date indicate to us that Canadian media involvement efforts offer enormous potential for Canada's effort to become an international leader in securing child welfare and many other files.
In light of our experiences, we would like to make two recommendations to the committee.
First, we encourage the committee to review the policy reasons that an international consensus has formed among other international agencies, including DFID, the European Instrument for Democracy and Human Rights, USAID, Sida, the Danish International Development Agency, Deutsche Gesellschaft für Internationale Zusammenarbeit, UNICEF, the United Nations Democracy Fund, and many others to commit substantially to funding media development initiatives that prioritize child rights and other themes.
Second, we invite the committee to consider a scenario of Canada following suit, particularly when it comes to strategies of protecting children and youth, the most vulnerable and voiceless in these societies. We do this on the premise that it is considerably more cost-effective, locally empowering, and sustainable to train local journalists to ensure the rights of children and youth are respected by local governments and service providers, than to step in and have the Canadian military, NGOs, or INGOs provide those services directly in some sort of parallel republic of NGOs. This point is particularly relevant given Canada’s extraordinary wealth of resources in media.
Canada is the source of some of the world’s strongest journalistic talent. Our journalistic exports include Peter Jennings of ABC, Lyse Doucet of the BBC, Malcolm Gladwell of The New Yorker, and Morley Safer of 60 Minutes. JHR's current roster of trainer talent includes some of the country’s leading journalistic lights: CTV's Lisa LaFlamme; The Globe and Mail's Iain Marlow, and former editor John Stackhouse; Toronto Star editor Michael Cooke; former MuchMusic VJ Jennifer Hollett; CBC’s Alison Crawford; and many more.
Given the exceptional quality of journalists and journalism education in this country, and the experiences that we have seen to date, we see an incredible opportunity for Canada to take on a global leadership position in this field and work through media development to have a transformational impact on governance outcomes to further child welfare in developing countries. We at JHR would be delighted to discuss ways to help make this future happen.
Thank you so much for the opportunity to speak with you today, and I look forward to answering any questions.