Yes. In years past, groups like Canada Company had awards, annual awards to promote and market those companies that were doing superb jobs at hiring veterans, promoting the hiring of veterans, all of that. That is another tool in the tool box that can get at making not only the private sector but also the public sector more aware of the value of veterans. That is definitely one tool in the tool box that can help get the outcome we want.
Evidence of meeting #171 for Government Operations and Estimates in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was military.
A recording is available from Parliament.