Thank you for the opportunity to speak today. My name is Debby Kronewitt-Martin, and I'm a partner in a small consulting firm specializing in change management. I have lived in both rural and urban Canada, and I understand the complexity of providing the different services.
In his book, The Opposable Mind, Roger Martin provides examples of leaders who have changed their organizations to make them competitive and successful in rapidly changing environments. He explains that these leaders, through “integrative thinking”, resolved the tensions of opposing models and formed new and superior ones. They didn't follow the obvious path directed by the numbers experts; rather, they chose to shift their focus from problems to opportunities.
It's time to think integratively and prepare a platform that will allow each community to access services to meet their specific requirements. As you know, the role of Canada Post at its core is to connect people and the country through the exchange of information. That was the original mandate and that has not changed. What has changed is the way we communicate.
We could take the old approach of cutting service levels and moving to a franchise model, or we can reinvent Canada Post to meet the evolving needs of Canadians for decades to come. One of the key challenges faced by Canada Post is shared by virtually all federal and provincial departments, and that is the cost of providing services to widely dispersed rural communities in a country as large as Canada. This has resulted in a significant and growing urban-rural divide that is causing both economic and social disparity across our country.
When there is a shared problem, there is an opportunity for a shared solution. Canada Post, because of its mandate and the 1994 rural moratorium, is one of the few organizations with the infrastructure in place to form the foundation to bridge that urban-rural divide. I am asking you to envision the Canada service centres of the future.
Mail delivery would continue to be a primary service. Rural centres would have small business centres with high-speed Internet, computers, printers, copiers, and scanners, all the technology that rural businesses, residents, and students need to access information. They could provide a range of services for federal programs: pictures for passports, and passport forms and assistance with that; EI forms and assistance with applications; digital information on federal programs, with the ability to have on-demand printing and perhaps information videos and things like that; and access to other commonly used services such as Revenue Canada's NetFile and the information at Library and Archives Canada.
They would also provide opportunities for partnerships with the provinces and the municipalities, and that is what Councillor Nickel spoke about. They could have notary public services, driver's licence photos and online applications, vehicle registration and locations to complete driver's tests, marriage and birth certificate applications, and all the other types of applications that require applicants to be there in person. Also, they could have partial banking services that would work.
In the long term, this infrastructure would be available for new opportunities and new services to be provided as they emerge. Someday, they would become community learning centres and even offer private rooms for video conferencing and telemedicine. Finally, they would become community meeting rooms, perhaps locations for MPs and MLAs and others to connect with their citizens.
While I've focused on rural services, I recognize that the majority of Canadians live in urban centres, where integrated business centres might not be what is required. I've listened to Councillor Nickel, who spoke of the value added that Canada Post currently brings and what it could bring in the future. This fits into that service centre platform.
That's what I am suggesting to you. We need to look at a different Canada Post for the future. There are opportunities for cost savings from the partnering and provision of integrated services and opportunities for new revenues. At this crossroads, you can choose the simple solution of cutting programs and services and close that door for the future, or you can open it wider and reinvent Canada Post in considering the bigger picture for the future. I encourage you to do that.