Mr. Chair and members of the committee, thank you for inviting me to say a few words before you today.
My name is Philippe Marcoux. I am the information and training director at the Quebec Press Council. The Press Council is the mechanism for self-regulation of news media in Quebec, which works to protect freedom of the press and to defend the public's right to high-quality information.
In fact, it's the public's right to high-quality information that I want to talk to you about today. More specifically, I would like to say a few words about the dangers of disinformation, which, as you know, has become one of the main threats to the quality of the information provided to the public.
It's important to set out a few definitions here. By “disinformation”, I mean the publication or distribution of information that is false, with the aim of manipulating, misleading or causing harm. I also include what some have referred to as “malinformation”, which involves the dissemination of information that may be true in a strict sense, but that has been altered or exaggerated, again with the aim of manipulating, misleading or causing harm.
This false information is flooding the Internet, particularly on social media, and it has an extremely negative impact on the public. People are first misinformed and then go on to make decisions based on that false information. Ultimately, the public ends up trusting no one. I don't think it's an exaggeration to say that disinformation is a threat to our democratic system and democratic institutions. It goes that far. In 2025, the World Economic Forum identified disinformation as the greatest short-term threat to the world. That's what it's come to.
How do we combat this disinformation? As you may imagine, I didn't come here to propose an absolute solution or an easy answer to this problem, but there are some avenues to explore. First and foremost, it's clear that countering disinformation requires trustworthy information. We fight falsehood with facts. It may seem obvious, but I'm probably not telling you anything new when I say that quality journalism has been going through a particularly difficult period for a number of years now. In fact, that's what Michel Cormier, who appeared before you shortly before me, told you. The first front in the war on disinformation, therefore, is to encourage, promote and value, in every possible way, those who produce and defend high-quality information.
There is also another front that must be addressed in this war against disinformation, and that's public awareness. Again, it may seem obvious to say that the public needs to be aware of the dangers of disinformation. However, it's more complex and, above all, more concrete than that.
According to some studies, relatively few people are actively producing disinformation. The Media Ecosystem Observatory recently reported that just 100 online users were responsible for 68% of conspiratorial posts, generating 90% of the views and 86% of the “likes”. In other words, 100 people are producing most of the disinformation. That's quite remarkable. They do produce a great deal of it, that's true, but this malicious false information wouldn't have such an impact on our society if it didn't spread like wildfire because of algorithms and, above all, because of the many shares on social media.
It's the viral nature of this disinformation, which, incidentally, is designed to grab our attention and encourage us to share it, that is its greatest strength. Yes, that means that all of us, as social media users, are part of the problem, because we share information we read in our newsfeeds without checking its accuracy or, at the very least, its source, and without giving any thought to whether it's true.
In a world where we have all become, to some extent, purveyors of information, it is essential to find a way to raise public awareness of the role we all play in spreading information and, as a result, disinformation.
Our young people, in particular, have a very important role to play. In 2025, according to the Reuters Institute, nearly half of them, or 44% of users aged 18 to 24 around the world, identified social media as their main source of news.
The Quebec Press Council made an effort to raise awareness among young adults last week by launching a video game against disinformation called Colonie 404. We created it with financial support from the Government of Quebec through the Program for a Well-Informed Youth, which aims to develop young people’s critical thinking about the news content presented to them.
You can take a look at Colonie 404 on colonie404.com. However, the idea is simply to make players understand that they are responsible for what they share on social media, that sharing even on a small scale can have serious consequences and that there are tools to ensure that the information they share is trustworthy. They include verifying sources, analyzing the terms used and cross-checking media. To be clear, I did not come here to tell you that Colonie 404 is a panacea or that it will solve the entire problem.
I will conclude with that. This is an initiative that I obviously find worthwhile, but we're going to need a thousand other initiatives of this kind to ensure that we all work together to address a very serious societal problem. You can count on the Press Council to ensure the quality of journalism in Quebec. However, the huge challenge of combatting disinformation is a job for all of us.
Thank you for your attention.
